ANALYSIS OF FACTORS AFFECTING MSMEs INTENTION TO USE PEER-TO-PEER LENDING

Sri Kartika Afini; Rita Rahayu

Authors

Sri Kartika Afini Andalas University
Rita Rahayu Andalas University

Keywords:

Perception Benefits, Perception convenience, Attitude User, Intention Using, Actual Use

Abstract

Study this aim to analyze influencing factors _ SMEs' intention to using peer to peer lending as alternative funding for businesses them. Study this use survey method with using online questionnaires. A total of 327 people participated Furthermore, the data is processed with use SmartPLS 3.0. based on data processing found that perception benefit give influence positive and significant to attitude user , perception convenience give influence positive and significant to attitude user , attitude user give influence positive and significant to intention using , and intention use give influence positive and significant to actual use. Research results this expected could beneficial for SMEs in _ choose alternative funding for his efforts .

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