THE EFFECT OF TECHNOLOGY APPLICATION IN DIGITAL SUPPLY CHAIN ON COMPANY OPERATIONAL PERFORMANCE

Authors

  • Rahayu Rahayu Universitas Trisakti
  • Wahyuningsih Santosa Universitas Trisakti
  • Triwulandari Triwulandari Universitas Trisakti

Keywords:

digital supply chain, operational performance

Abstract

Technology development today is increasingly rapid in various aspects of human life activities. This allows everyone to access various information easily and quickly through the internet. Technology is also applied to organizations or enterprises for operational effectiveness and efficiency. This study aims to study the influence of digitalization, supply chain management, and technology implementation in the digital supply chain on quality, Productivity, and cost reduction in aspects of operational performance. This research uses quantitative methodology and data from various industries that apply digital supply chains. Data from a survey of 162 respondents were analyzed using the Partial Least Square (PLS)-based SEM method. Research reveals that digitalization, supply chain management, and technology implementation in the digital supply chain positively influence quality, Productivity, and cost reduction in operational performance.

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Published

2023-02-11

How to Cite

Rahayu , R., Santosa, W., & Triwulandari, T. (2023). THE EFFECT OF TECHNOLOGY APPLICATION IN DIGITAL SUPPLY CHAIN ON COMPANY OPERATIONAL PERFORMANCE . Jurnal Ekonomi, 12(01), 1521–1525. Retrieved from https://ejournal.seaninstitute.or.id/index.php/Ekonomi/article/view/1493