THE INFLUENCE OF TRUST, BRAND IMAGE, AND SECURITY ON THE INTENTION TO BUY TICKETS ON THE TOKOPEDIA WEBSITE

Sutrisno Sutrisno; Upik Djaniar; Rosdiana Rosdiana; Wahyudiyono Wahyudiyono; Suliantoro Suliantoro

Authors

Sutrisno Sutrisno Universitas PGRI Semarang
Upik Djaniar Universitas Muhammadiyah Kupang
Rosdiana Rosdiana STIE Jambatan Bulan
Wahyudiyono Wahyudiyono Akademi Manajemen Administrasi Yogyakarta
Suliantoro Suliantoro Akademi Manajemen Administrasi Yogyakarta

Keywords:

Trust, Brand Image, Security, Purchase Intention

Abstract

This study aims to examine the effect of trust, brand image, and security on ticket buying interest on the Tokopedia site (a case study of UST Yogyakarta students). The population in this study used students of the economics faculty majoring in accounting and management at Bachelor of Science Tamansiswa University Yogyakarta. The type of data in this study uses quantitative data types. The sample method in this study is non-probability and the sampling technique uses purposive sampling. The results of the research simultaneously show a significant value of 0.000 <0.05, which can be concluded that the variables of trust, brand image, and security simultaneously or together have an effect on purchase intention. While the results of the research are partially from each variable, there are 2 variables that do not affect, namely the trust variable with a significant value of 0.653> 0.05, it can be concluded that trust has no effect on purchase intention and the security variable with a significant value of 0.070> 0.05 can be concluded that security has no effect on purchase intention. While the brand image variable has a significant value of 0.000 <0.05, it can be concluded that brand image has an effect on purchase intention.

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