THE INFLUENCE OF AGRICULTURAL COUNSELING, PERCEPTION AND MOTIVATION OF FARMERS ON FARMERS' BEHAVIOR IN INCREASING  RICE PRODUCTION (Case Study in Air Putih District, Batu Bara Regency)

Saiful Bahri; Jafar Syahbuddin Ritonga; Tumpal HS. Siregar

Authors

Saiful Bahri University of Medan Area
Jafar Syahbuddin Ritonga University of Medan Area
Tumpal HS. Siregar University of Medan Area

Keywords:

Agricultural Extension, Perception, Motivation and Behavior of Farmers

Abstract

This study aims to analyze the level of farmer behavior in increasing rice production and to analyze the influence of agricultural extension, perceptions and motivation on farmer behavior in increasing rice production in Air Putih District, Batu Bara Regency. This research was conducted in Air Putih District, Batu Bara Regency and was a quantitative descriptive study. There were 941 research respondents from 23 middle class food crop farming groups, the number of research respondents based on the Slovin formula was 90 people which were then divided proportionally per farmer group spread across Air Putih District, Batu Bara Regency. Primary data collection uses a questionnaire that has been tested for validity and reliability. Data analysis was used to measure the level of farmer behavior in increasing rice production using a Likert scale and to see the effect of agricultural extension, perceptions and motivation on farmer behavior in increasing rice production using multiple linear regression. The results showed that the behavior of farmers in increasing rice production in Air Putih District, Batu Bara Regency was interpreted very highly with a score of 98.13 percent, where agricultural extension, perceptions and motivation had a significant effect on farmer behavior in increasing rice crop production in Air Putih District. Coal.

Keywords: Agricultural Extension, Perception, Motivation and Behavior of Farmers

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Author Biographies

Saiful Bahri, University of Medan Area

Jafar Syahbuddin Ritonga, University of Medan Area

Tumpal HS. Siregar, University of Medan Area

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