ANALYSIS OF FACTORS INFLUENCING INVESTMENT INTENTION IN CRYPTOCURRENCY: A THEORY OF PLANNED BEHAVIOR (TPB) APPROACH
Keywords:
Investment Interest, Cryptocurrency, Theory of Planned BehaviourAbstract
In 2021, investors began to switch to investing in high-risk instruments. Cryptocurrency is one type of high-risk investment that is in demand by world investors, especially in Indonesia. However, in 2022, the cryptocurrency market experienced shocks due to several factors followed by several cases in cryptocurrency that harmed investors. Therefore, the purpose of this study is to determine the effect of attitude towards investment, subjective norm, perceived behavioral control, and perceived risk on investment intention in cryptocurrency in 2023 using the theory of planned behavior (TPB) approach. The data used to complete this study used a questionnaire through Google Forms distributed to cryptocurrency investors in JABODETABEK, with an age range of 17 to 35 years with a total of 150 respondents. After analyzing the data, it was found that the variables used in the study had a significant influence on investment intention in cryptocurrency.
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