STRATEGIC MANAGEMENT ANALYSIS OF FAST FOOD BURGER KINGS FRANCISE COMPANY DURING THE PANDEMIC
Keywords:
Strategic Management, Fast Food Company, Francise, Covid-19.Abstract
The Covid-19 pandemic has had a very significant impact on all sectors of life, starting from health, economy, education, social and culture. In the economic field, many businesses, especially in the food and restaurant sectors, have experienced a decline in income and even went out of business, such as the fast food company Burger Kings. It takes the right strategy in dealing with this. The purpose of this study is to analyze the strategic management of the fast food company Burger Kings so that it can continue to run its business during this pandemic. This research uses a qualitative approach with descriptive methods. The results of the study show that the results of IFAS and EFAS calculations show that the strengths and opportunities possessed by the KFC franchise company are greater than the weaknesses and threats of the company. This shows that the management of the KFC franchise company implements strategic management well. This needs to be maintained and suggested in order to improve the management strategy in order to continue to compete in the franchise field.
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