THE EFFECT OF PERCEIVED EASE, TRUST, KNOWLEDGE AND PERCEIVED USEFULNESS ON THE INTENTION TO USE A TRADING APPLICATION

Merry Tenia; Lasma Ria Tampubolon; Nindya Putri; Mohd. Idris Dalimunthe

Authors

Merry Tenia Universitas Prima Indonesia
Lasma Ria Tampubolon Universitas Prima Indonesia
Nindya Putri Universitas Prima Indonesia
Mohd. Idris Dalimunthe Universitas Medan Area

Keywords:

Perception of Convenience, Trust, Knowledge, Usefulness Perception, Intention to Use Trading Applications

Abstract

The results show that the adjusted R Square value is 0.292 which means that 29.2% of intention to use a trading application, while the rest is influenced by other factors. Partially, the perception of convenience variable has a positive and significant effect, trust variable has a positive and significant effect, knowledge variable has a positive and significant effect, perception usefulness variable has a positive and significant effect. Simultaneous, the perception of ease, confidence, knowledge and perception usefulness have a positive and significant effect.

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