THE INFLUENCE OF BRAND AWARENESS PROMOTION, TRUST ON PURCHASE INTENTION ON ONLINE TRAVEL AGENT SERVICES WITH CUSTOMER REVIEW AS A MEDIATOR VARIABLE
Keywords:
Car request GDP per capita, long way, fuel price consumer credit interest ratesAbstract
Objective from study This is For test influence Brand Awareness Promotion and Trust to Purchase Intentions with Customer Reviews as a mediating variable. Data collected of 100 customers Online Travel Agency located in Jakarta with use questionnaire Research results show that all There is influence except Brand Awareness to Purchase Intentions with Customer Reviews Can concluded that awareness something brand No influential significant to intention purchase based on study this our advice to researcher furthermore Can researching more products and features specific.
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