THE INFLUENCE FACTORS OF PILGRIM’S SATISFACTION AND ITS IMPACT TOWARD REVISIT INTENTION (THE STUDY OF SUNAN DRAJAT RELIGIOUS TOURISM)
Keywords:
Destination image, spirituality, motivation, service quality, satisfaction, revisit intention, wisata religi.Abstract
This research intends to identify the influence factors of pilgrim satisfaction on religious tourism and its impact toward pilgrim’s intention to revisit that destination. This reseach was conducted through survey with 145 respondents. The result of this research indicates that destination image and service quality have positive influence toward pilgrim’s satisfaction, and satisfaction had a positive impact on pilgrim intentions to revisit religious tourism. The findings provide theoretical contribution to the development of marketing theory, especially regarding to the religious tourism, and it could be a reference for tourism practitioners to increase the attractiveness of pilgrimage tourism in maximizing visitor satisfaction by the aim of increasing the number of tourists.
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