ANALYSIS OF THE EFFECT OF LEAD TIME ON CUSTOMER SATISFACTION ON THE MARKETPLACE PLATFORM

Zulki Zulkifli Noor

Authors

Zulki Zulkifli Noor Universitas Jayabaya, Jakarta

Keywords:

Lead time, Marketplace, Customer satisfaction

Abstract

E-commerce (electronic commerce) is a business process that connects companies, consumers, and society in the activity of exchanging or selling goods or services and information through electronic transactions. The success of the electronic commerce system in Indonesia stems from the enthusiasm of people who want a practical shopping. If in the past distance and time were obstacles to the relationship between buyers and sellers, the existence of an online buying and selling system can make it easier for people to purchase goods and services because it can be accessed anywhere without limited time. With various benefits and flexibility offered, online shopping is now increasingly favored by the people of Indonesia. Through this research to determine the effect of lead time on customer satisfaction.

Downloads

Download data is not yet available.

Author Biography

Zulki Zulkifli Noor, Universitas Jayabaya, Jakarta

References

Z. Tao, R. Abraham, R. Chinta, and T. Harrington, “A DISTRIBUTION FREE MODEL FOR LEAD TIME REDUCTION EFFECT IN SUPPLY CHAIN MANAGEMENT,” Journal of Academy of Business and Economics, vol. 20, no. 4. International Academy of Business and Economics, pp. 62–73, 2020. doi: 10.18374/jabe-20-4.5.

L. Dewi and Q. Marvellyn, “Adakah Persepsi Konsumen Dan Kualitas Produk Mempengaruhi Keputusan Pembelian Soes Legends?,” BIP’s JURNAL BISNIS PERSPEKTIF, vol. 12, no. 2. Universitas Katolik Darma Cendika, pp. 76–89, 2020. doi: 10.37477/bip.v12i2.94.

N. W. Sitepu, “ANALISA PERLINDUNGAN KONSUMEN SEBAGAI PENGGUNA INFORMATION TECHNOLOGY AND COMMUNICCATION,” Ius Civile: Refleksi Penegakan Hukum dan Keadilan, vol. 4, no. 2. Universitas Teuku Umar, 2020. doi: 10.35308/jic.v4i2.2693.

Y. Kamarudin, “Analisis Deskriptif Kepuasan Konsumen Atas Kualitas Pelayanan Delta SPA & Health Club Palembang,” Jurnal Ilmiah Manajemen Kesatuan, vol. 8, no. 3. Institut Bisnis dan Informatika Kesatuan, pp. 341–348, 2020. doi: 10.37641/jimkes.v8i3.398.

S. Sofiani, “Analisis Kebutuhan Konsumen Hotel Savero Dengan Metode Quality Function Deployment (QFD),” Destinesia : Jurnal Hospitaliti dan Pariwisata, vol. 2, no. 1. Institut Ilmu Sosial dan Manajemen STIAMI, pp. 1–8, 2020. doi: 10.31334/jd.v2i1.1066.

S. I. Agustinanda Jarlest Andini, “Analisis Kepuasan Konsumen dengan Uji Deskriptif dan PLS Pada PerusahaanMultifinace,” Jurnal Ekonomi, vol. 25, no. 3. Universitas Tarumanagara, p. 413, 2020. doi: 10.24912/je.v25i3.688.

O. C. M. S. P. Mediti, “Analisis Pengaruh Harga dan Kualitas Layanan Elektronik terhadap Kepuasan Konsumen pada Pengguna Aplikasi Shopee,” Jurnal Ilmu Manajemen, vol. 8, no. 4. Universitas Negeri Surabaya, p. 1290, 2020. doi: 10.26740/jim.v8n4.p1290-1300.

Y. F. Rahmandika, L. Puji, and H. Purwanto, “ANALISIS PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN,” EKOBIS : Jurnal Ilmu Manajemen dan Akuntansi, vol. 8, no. 1. Universitas Boyolali, pp. 65–74, 2020. doi: 10.36596/ekobis.v8i1.319.

P. Kotler and A. B. Susanto, “Manajemen pemasaran jasa di Indonesia, analisis perencanaan, implementasi dan pengendalian,” Jakarta: Salemba Empat Jakarta, 2005.

Q. Song, Y. Ni, and D. A. Ralescu, “The impact of lead-time uncertainty in product configuration,” Int. J. Prod. Res., vol. 59, no. 3, pp. 959–981, 2021.

Y. Goshime, D. Kitaw, and K. Jilcha, “Lean manufacturing as a vehicle for improving productivity and customer satisfaction: A literature review on metals and engineering industries,” Int. J. Lean Six Sigma, vol. 10, no. 2, pp. 691–714, 2019.

R. Chavez, W. Yu, M. A. Jacobs, and M. Feng, “Data-driven supply chains, manufacturing capability and customer satisfaction,” Prod. Plan. Control, vol. 28, no. 11–12, pp. 906–918, 2017.

D. Štreimikienė, A. Navikaitė, and V. Varanavičius, “Company’s value creation via customer satisfaction and environmental sustainability influence,” 2019.

A. Adinda, G. A. Arsoputri, Kausara euku Ghiyas, and W. Chua, “Analisis Pengaruh Kualitas Layanan Pijat Online Terhadap Tingkat Kepuasan Konsumen,” Indonesian Business Review, vol. 2, no. 2. Prasetiya Mulya Publishing, pp. 268–295, 2020. doi: 10.21632/ibr.3.2.268-295.

E. D. Rossanti, “Analisis Pengaruh Kualitas Pelayanan, Harga dan Kepuasan Konsumen terhadap Loyalitas Konsumen pada PT. KAI Commuter Jabodetabek (KCJ) (Studi Kasus pada Penumpang KRL Jakarta Kota-Bogor),” Journal of Economics and Business UBS, vol. 9, no. 2. STIE UniSadhuGuna Business School, pp. 113–122, 2020. doi: 10.52644/joeb.v9i2.3.

brandindex, “Rankings Indonesia E-Commerce & M-Commerce 2019,” www.brandindex.com, 2019. https://business.yougov.com/product/brandindex

M. Koufaris and W. Hampton-Sosa, “The development of initial trust in an online company by new customers,” Inf. Manag., vol. 41, no. 3, pp. 377–397, 2004.

Y. Chen and S. Barnes, “Initial trust and online buyer behaviour,” Ind. Manag. data Syst., 2007.

L. Yaobin and Z. Tao, “A research of consumers’ initial trust in online stores in China,” J. Res. Pract. Inf. Technol., vol. 39, no. 3, pp. 167–180, 2007.

G. P. Parastanti, S. Kumadji, and K. Hidayat, “Pengaruh Prior Online Purchase Experience terhadap Trust dan Online Repurchase Intention (Survey pada Pelanggan ZALORA Indonesia Melalui Website www. zalora. co. id),” J. Adm. Bisnis, vol. 16, no. 1, 2014.

I. O. Pappas, A. G. Pateli, M. N. Giannakos, and V. Chrissikopoulos, “Moderating effects of online shopping experience on customer satisfaction and repurchase intentions,” Int. J. Retail Distrib. Manag., vol. 42, no. 3, pp. 187–204, 2014.

L. Lu, H. Chang, and S. Yu, “Online shoppers’ perceptions of e‐retailers’ ethics, cultural orientation, and loyalty: An exploratory study in Taiwan,” Internet Res., vol. 23, no. 1, pp. 47–68, 2013.

T. Pangestika, “Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Pt Winjaya Trans Di Pekanbaru.” Universitas Islam Riau, 2018.