THE EFFECT OF SERVICE QUALITY, FACILITIES AND LOCATION ON THE DECISION TO STAY AT  MADANI HOTEL

Kiki  Latifah Sofi; Teguh  Satya Wira

Authors

Kiki Latifah Sofi STIM Sukma
Teguh Satya Wira STIM Sukma

Keywords:

Quality of Service; Facilities; Location; Stay Decisions

Abstract

The purpose of the study was to determine the effect of service quality, facilities, and location on the decision to stay at Hotel Madani Medan, the sample size for the study was 125 respondents. To process the research results using validity, reliability, multiple linear regression test results, coefficient of determination (R2), simultaneous test (f test), and parsial test (t test). The result of service quality (X1) is known to be calculated at 4,892 > t_table 1,979 and a significant value of 0,000 < from alpha 0.05, meaning that service quality (X1) has a positive and significant effect on on the decision to stay (Y). The result of the facility (X2) is known to be calculated at 5.522 > t_table 1.979 and a significant value of 0.000 < from alpha 0.05, meaning that the facility (X2) has a positive and significant effect on on the decision to stay (Y). Location result (X3) is known tcount -2.145 > t_table 1.979 and a significant value of 0.034 < of alpha 0.05, that location (X3) has a positive and significant effect on on the decision to stay (Y). Proven by the results of the F test (simultaneous) Fcalculate value 64.929 > F_table value 2.68 and significant value 0.000 < from alpha niai 0.05. The results showed that the variables of Service Quality (X1), Facilities (X2) and Location (X3) had a positive and significant effect simultaneously and partially on the decision to stay (Y) at Hotel Madani Medan.

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Author Biographies

Kiki Latifah Sofi, STIM Sukma

Teguh Satya Wira, STIM Sukma

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