EFFECT OF E-SERVICE QUALITY, PRODUCT COMPLETENESS AND PROMOTION ON CONSUMER'S REPURCHASING INTEREST (MATAHARI.COM CASE STUDY)

Dadar Supriatna

Authors

Dadar Supriatna Universitas Kebangsaan Republik Indonesia

Keywords:

E-service quality, Products and promotions, Consumers

Abstract

This study aims to determine: (1) e-service quality, product completeness and promotion on consumer repurchase interest (the Matahari.com case study) (2) the effect of e-service quality, product completeness and promotion on consumer repurchase interest (study of the case of Matahari.com) partially and (3) the effect of e-service quality, product completeness and promotion on consumer repurchase interest (the case study of Matahari.com) simultaneously.The population in this study are consumers who have visited the website and application on Matahari.com in the city of Bandung. The sampling technique used the Structural Equation Model (SEM) analysis method with a total sample of 140 people. The data analysis technique used is multiple regression. The results showed that: (1) there was a positive effect of e-service quality on consumer repurchase interest (the case study of Matahari.com), as evidenced by the t-count value of 2.120, (2) there was a positive effect of product completeness on consumer repurchase interest ( the case study of Matahari.com), as evidenced by the t-count value of 2.201, (3) there is a positive effect of promotion on consumer repurchase interest (the case study of Matahari.com). evidenced from the t-count value of 4.059 and (4) there is an effect of e-service quality, product completeness and promotion together on consumer repurchase interest (the Matahari.com case study), as evidenced by the calculated F value of 13,841. The results showed that e-service quality, product completeness, promotion and consumer repurchase interest at Matahari.com have values that fall into the "Satisfied" category.

Downloads

Download data is not yet available.

References

. Achmad, W. (2021). Citizen and Netizen Society: The Meaning of Social Change From a Technology Point of View. Jurnal Mantik, 5(3), 1564-1570.

. Achmad, W., & Yulianah, Y. (2022). Corporate Social Responsibility of the Hospitality Industry in Realizing Sustainable Tourism Development. Enrichment: Journal of Management, 12(2), 1610-1616.

. Agus Hermawan. 2012. Komunikasi pemasaran. Jakarta: Erlangga.

. Ali Hasan. 2013. Marketing dan Kasus-Kasus Pilihan. Yogyakarta. CAPS (Center For. Academic Publishing Service).

. Ariyanti. 2016. Pengaruh Harga, Kelengkapan Produk dan Display Procuk terhadap Keputusan Pembelian Ulang (Studi Kasus Konsumen Swalayan Mitra Karanganyar).

. Augusty Ferdinand. 2014. Metode penelitian manajemen. Semarang: Badan Penerbit Universitas Diponegoro.

. Bidara Bulan Gunari & Farah Oktafani. 2018. Pengaruh Servicescape dan Promosi terhadap Minat Beli Ulang pada Siete Cafe Bandung.

. Christina Widya Utami. 2012. Manajemen Ritel Strategi dan Implementasi Operasional Bisnis Ritel Modern Di Indonesia. Jakarta: Salemba Empat.

. Dita Puspita Sari. 2016. Pengaruh Iklan, Harga dan E-Service Quality terhadap Repurchase Intention pada Pengguna Online Travel Agent Traveloka.

. Doni J Priansa. 2017. Perilaku Konsumen dalam Persaingan Bisnis Kontemporer. Bandung: Alfabeta.

. Edo Praditya Denniswara. 2016. Pengaruh Kualitas Produk, Harga dan Promosi terhadap Intensi Membeli Ulang Produk My Ideas.

. Fandy Tjiptono. 2014. Pemasaran Jasa. Yogyakarta: Andi.

. Farisya. 2012. Pengaruh Experiential Marketing terhadap Repurchase Intention melalui Customer Satisfaction sebagai Variabel Intervening (Studi pada Nanny’s Pavillon Bathroom- Pacific Place).

. Freddy, H. T. R., Achmad, W., & Nasution, M. S. (2022). The Effectivity Of Public Services Based On Smart Goverment In Bukit Raya Distric Pekanbaru City. Journal of Governance, 7(1).

. Harman Malau. 2017. Manajemen Pemasaran. Bandung: Alfabeta.

. Nurwati, N., & Achmad, W. (2021). What is the Coping Strategy for Victims of Child Sexual Violence? Descriptive Study in Bandung Regency. Journal of Positive Psychology and Wellbeing, 5(3), 1215-1220.

. Poluakan, M. V., Dikayuana, D., Wibowo, H., & Raharjo, S. T. (2019). Potret Generasi Milenial pada Era Revolusi Industri 4.0. Focus: Jurnal Pekerjaan Sosial, 2(2), 187-197.

. Sidiq, R., Sofro, S., Sulistyani, A., & Achmad, W. (2022). Duanu’s Tribe Local Wisdom And Traditional Ecology: A Way To Survive. Webology, 19(1).

. Sugiyono. (2014). Metode Penelitian Manajemen. Bandung: Alfabeta.

. Supardi, S. (2018). Kepuasan Kerja Pengawas Produksi Berpengaruh Terhadap Kinerja Operator Alat Berat Pada Usaha Jasa Kontraktor Pertambangan Mineral Dan Batubara. Jurnal Administrasi Kantor, 6(1), 33-42.

. Supardi, S., & Agus Dharmanto, A. D. (2020). Analisis Statistical Quality Control Pada Pengendalian Kualitas Produk Kuliner. Jurnal Ilmiah Manajemen Fakultas Ekonomi Universitas Pakuan, 6(2), 199-210.

. Supardi, S., & Wibawa, T. S. (2022). Efek Mediasi Disiplin Kerja pada Peningkatan Kinerja Karyawan oleh Motivasi dan Kompensasi. (JMK) Jurnal Manajemen dan Kewirausahaan, 7(1), 27-36.

. Supardi, S., Jumawan, J., & Andrian, A. (2022). Determining Participant’s Satisfaction in Mining Safety Training Using Service Quality Model and Importance-Performance Analysis. Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis, 7(1), 11-23.

. Syam, R. Z. A., & Achmad, W. (2022). Online Learning in Higher Education: Analysis during the Pandemic Covid-19. Jurnal Mantik, 5(4), 2256-2261.