DETERMINANTS OF GREEN PURCHASE INTENTION AMONG BEAUTY PRODUCT CONSUMERS IN BATAM CITY

Florence Aletta Manalu; Reni Shinta Dewi; Hari Susanta Nugraha

Authors

Florence Aletta Manalu Universitas Diponegoro
Reni Shinta Dewi Universitas Diponegoro
Hari Susanta Nugraha Universitas Diponegoro

Keywords:

LOHAS, Green Brand Image, Green Attitude, Green Purchase Intention

Abstract

The significant development of the cosmetic industry, particularly in Indonesia, is facing various challenges and issues. Apart from the problem of packaging quality that does not meet environmental standards, there are still cosmetic products found to contain harmful chemicals (such as mercury, banned colorants, carcinogens, and microbial contaminants) that can negatively impact the health of users. The environmental issues and negative effects of cosmetic products on consumers indicate that there are still cosmetic manufacturers or distributors who have not been able to implement the Triple Bottom Line principle, consisting of People, Planet, and Profit (3P's). These companies focus solely on maximizing profits while disregarding the impact of products containing harmful chemicals on public health (people) and continue to use environmentally unfriendly raw materials and packaging (planet). This study aims to examine the direct and indirect effects of green brand image and LOHAS on Green Purchase Intention, either through green attitude. The study gathered 200 respondents as the sample. The research utilized the SEM analysis method using the Smart PLS 3.3.3 statistical tool. The results of partial significance testing found that Green Brand Image can influence Green Attitude and Green Purchase Intention. Meanwhile, LOHAS only has a direct influence on Green Attitude. The mediating test results found that Green Attitude can mediate the influence of Green Brand Image and LOHAS on Green Purchase Intention.

Downloads

Download data is not yet available.

Author Biography

Florence Aletta Manalu, Universitas Diponegoro

References

S. R. Winter, S. R. Crouse, and S. Rice, “The development of ‘green’airports: Which factors influence willingness to pay for sustainability and intention to act? A structural and mediation model analysis,” Technol. Soc., vol. 65, p. 101576, 2021.

E. L. Olson, “‘Sustainable’marketing mixes and the paradoxical consequences of good intentions,” J. Bus. Res., vol. 150, pp. 389–398, 2022.

R. Novianty, R. Koesomaningsih, S. Sumiati, and S. P. Dewi, “Analysis of Factors that Influence Interest in Buying Consumer,” J. World Sci., vol. 1, no. 11, pp. 967–973, 2022.

N. Adisty, “Tumbuh Pesat, Pemakaian Produk Kecantikan di Indonesia Kian Meningkat,” goodstats. id, 2022.

R. Lavuri, C. J. C. Jabbour, O. Grebinevych, and D. Roubaud, “Green factors stimulating the purchase intention of innovative luxury organic beauty products: Implications for sustainable development,” J. Environ. Manage., vol. 301, p. 113899, 2022.

H. Troudi and D. Bouyoucef, “Predicting purchasing behavior of green food in Algerian context,” EuroMed J. Bus., vol. 15, no. 1, pp. 1–21, 2020.

P. Y. Ginting and D. Dellyana, “Determinant Influencing Factors For Customer Preferences In Local Fragrance Product (Case Study: Multitude Fragrance),” J. Econ. Bus. UBS, vol. 12, no. 1, pp. 63–78, 2023.

B. A. Amallia, M. I. Effendi, and A. Ghofar, “The effect of green advertising, trust, and attitude on green purchase intention: An evidence from jogjakarta, indonesia,” Int. J. Creat. Bus. Manag., vol. 1, no. 1, pp. 66–79, 2021.

A. G. Assaf and C. Barros, “Performance analysis of the Gulf hotel industry: A Malmquist index with bias correction,” Int. J. Hosp. Manag., vol. 30, no. 4, pp. 819–826, 2011.

J. Gahlot Sarkar, A. Sarkar, and R. Yadav, “Brand it green: Young consumers’ brand attitudes and purchase intentions toward green brand advertising appeals,” Young Consum., vol. 20, no. 3, pp. 190–207, 2019.

Y.-C. Huang, “How marketing strategy, perceived value and brand image influence WOM outcomes—The sharing economy perspective,” J. Retail. Consum. Serv., vol. 68, p. 103071, 2022.

M. M. Butt, S. Mushtaq, A. Afzal, K. W. Khong, F. S. Ong, and P. F. Ng, “Integrating behavioural and branding perspectives to maximize green brand equity: A holistic approach,” Bus. Strateg. Environ., vol. 26, no. 4, pp. 507–520, 2017.

D. Lim, T. H. Baek, S. Yoon, and Y. Kim, “Colour effects in green advertising,” Int. J. Consum. Stud., vol. 44, no. 6, pp. 552–562, 2020.

D. Alamsyah, N. Othman, and H. Mohammed, “The awareness of environmentally friendly products: The impact of green advertising and green brand image,” Manag. Sci. Lett., vol. 10, no. 9, pp. 1961–1968, 2020.

I. Ajzen, “Attitudes and personality traits,” Attitudes, Personal. Behav., pp. 2–24, 1988.

N. F. Tarigan, N. Huda, and N. Nazwirman, “Analisis Faktor yang Memengaruhi Green Purchase Intention dan Green Customer Behavior (Studi Kasus Pada Produk Tumblr Starbucks),” J. Sains Pemasar. Indones. (Indonesian J. Mark. Sci., vol. 19, no. 1, pp. 32–42.

A. Baıley, A. Mıshra, and M. Tıamıyu, “Green consumption values and Indian consumers’ response to marketing communications,” J. Consum. Mark., vol. 33, no. 7, pp. 562–573, 2016.

C.-C. Cheng, Y.-Y. Chang, M.-C. Tsai, C.-T. Chen, and Y.-C. Tseng, “An evaluation instrument and strategy implications of service attributes in LOHAS restaurants,” Int. J. Contemp. Hosp. Manag., vol. 31, no. 1, pp. 194–216, 2019.

D. E. Neal, “Non-invasive diagnosis,” Invasive Bl. Cancer, pp. 39–49, 2007.

S.-H. Chen and C.-C. Liao, “Are foreign banks more profitable than domestic banks? Home-and host-country effects of banking market structure, governance, and supervision,” J. Bank. Financ., vol. 35, no. 4, pp. 819–839, 2011.

N. T. K. Chi, “Understanding the effects of eco-label, eco-brand, and social media on green consumption intention in ecotourism destinations,” J. Clean. Prod., vol. 321, p. 128995, 2021.

K.-N. Liu, C. Hu, M.-C. Lin, T.-I. Tsai, and Q. Xiao, “Brand knowledge and non-financial brand performance in the green restaurants: Mediating effect of brand attitude,” Int. J. Hosp. Manag., vol. 89, p. 102566, 2020.

S. Melia, “Sustainable travel and team dynamics among mobile health professionals,” Int. J. Sustain. Transp., vol. 10, no. 2, pp. 131–138, 2016.

Á. Kuki, L. Nagy, M. Zsuga, and S. Kéki, “Fast identification of phthalic acid esters in poly (vinyl chloride) samples by direct analysis in real time (DART) tandem mass spectrometry,” Int. J. Mass Spectrom., vol. 303, no. 2–3, pp. 225–228, 2011.

J. F. Hair, W. C. Black, B. J. Babin, and R. E. Anderson, “Multivariate data analysis: Global edition.” NJ: Pearson Higher Education Upper Saddle River, 2010.

J. F. Hair Jr et al., “Moderation analysis,” Partial Least Squares Struct. Equ. Model. Using R A Workb., pp. 155–172, 2021.

J. Cohen, “edition 2. Statistical power analysis for the behavioral sciences. Hillsdale. L.” Erlbaum Associates, 1988.

N. Ibáñez-Escriche and O. González Recio, “Promises, pitfalls and challenges of genomic selection in breeding programs,” 2011.