UMKM STRATEGY IN INCREASING INCOME IN THE COVID-19 PANDEMIC TO MAINTAIN BUSINESS CONTINUITY (CASE STUDY ON TRADITIONAL FOOD UMKM KNOW SUMEDANG REGENCY)
Keywords:
Strategy; Income; MSME; Covid-19Abstract
: a small medium micro venture is a class of independent, productive business activities. Besides, people can build it individually and physically in any economic sector. These activities in small medium micro businesses can expand jobs and can provide economic services and can increase overall incomes to communities. At the time of the covid-19 pandemic, many negative effects were on umkm entrepreneurs, especially those with traditional food-related marketing targets for tourists and communities in the area. Many of these entrepreneurs are suffering from incomes and shutting down the business. This study aims to provide more strategies for the increase in revenue generation so that the fund can resume its normal operation and reduce its cost of ending traditional food consumption. Research methods use descriptive methods. The informant identification technique USES a provesive sampling of this data analysis process using the editors and presents the data obtained will then make a withdrawal. The result of this study is to explain that umkm of the traditional food industry known in sumedang district lies in v's cell. for the strategy that must be worked on in the effort to increase revenue to create a sustainable defense against the current covid-19 pandemic of the covid-19 with a way of creating a strategy that utilizes the use of power to The harnessing of these external opportunities.
Downloads
References
Andika, R. dkk. 2020. Dampak Covid-19 terhadap pendapatan pedagang mikro pada pasar tradisional. Jurnal Ekonomi Islam Al-Sharf.1(1), 16-22.
Andy Darmajana, Doddy. dkk. 2015. Pemanfaatan Teknologi Tepat Guna dalam Penerapan Cleaner Production di Industri Kecil Pengolahan Tahu di Subang dan Sumedang. Jakarta : LIPI Press.
Bahtiar, R. A. & Saragih, J. P. 2020. Dampak Covid-19 terhadap perlambatan ekonomi sektor umkm. Jurnal Bidang Ekonomi Dan Kebijakan Publik, 7 (6), 19-24.
Purwanto, Eko. 2020. Pengantar Bisnis Era Revolusi Industri 4.0. Purwokerto Selatan : Sasanti Institute.
Hardilawati, W. Laura. 2020. Strategi bertahan UMKM di tengan Pandemi Covid-19. Jurnal Akuntansi dan Ekonomika. 10(1), 89-98, https://doi.org/10.37859/jae.v10il.1934.
Ismail, Zainuddin dan Priyono. 2012. Teori Ekonomi. Jakarta : Dharma Ilmu.
Luthfi Khaira, M dan Rusydan Fathy. 2021. Tahu Sejarah Tahu Sumedang. Jakarta : LIPI Press
Nuratama, Putu. dkk. 2021. Tata Kelola Manajemen & Keuangan Usaha Mikro Kecil Menengah. Sungguminasa Kab. Gowa : CV Cahaya Bintang Cemerlang.
Ramadhan. 2020. Strategi Pemulihan UMKM di Masa New Normal. Asumsi diakses dalam, https://www.asumsi.co/post/strategi-pemulihan-ekonomi-UMKM-di-masa-new-normal, Tanggal 12 Maret 2022.
Sugiri, D. 2020. Menyelamatkan usaha mikro, kecil dan menengah dari dampak pandemi Covid-19. Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi. 19, 1 (Jul. 2020), 76-86, https://doi.org/10.32639/fokusbisnis. v19il.575.
Sularsih, Hermi dan Nasir, Akhamad. 2021. Strategi UMKM dalam meningkatkan pendapatan dimasa pandemi Covid-19 guna mempertahankan kelangsungan usaha di era revolusi industri 4.0 (studi pada UMKM makanan dan minuman di Kabupaten Pasuruan). Jurnal Paradigma Ekonomika, Vol.16, No.4.
Sulistyanto, Sri. 2018. MANAJEMEN LABA : Teori dan Model Empiris. Jakarta : PT Grasindo.
Thaha, A. F. 2020. Dampak Covid-19 terhadap UMKM di Indonesia. Jurnal Brand. 2(1), 147-153.
L. Manurung and Etty Harya Ningsi, “The Effect of Rewards, Incentives and Welfare Allowances on Employee Morale at PT. PNM (Independent National Capital) Binjai”, Mantik, vol. 5, no. 3, pp. 1989-1997, Nov. 2021.
