THE EFFECT OF ADVERTISING ATTRACTION, BRAND IMAGE AND PRICE ON THE PURCHASE DECISION OF INDOMIE INSTANT NOODLES IN STUDENTS OF THE FACULTY OF TEACHING AND EDUCATIONAL SCIENCES

Rosika Sinaga; Putri Angelia Hutagalung; Jarungjung Hutagaol; Nirwan Br Bangun

Authors

Rosika Sinaga University of Prima Indonesia Medan
Putri Angelia Hutagalung University of Prima Indonesia Medan
Jarungjung Hutagaol University of Prima Indonesia Medan
Nirwan Br Bangun Indonesian Community Development University

Keywords:

Advertising Attractiveness, Brand Image, Price and Purchasing Policy.

Abstract

This research intends to see how the influence of Advertising Attractiveness, Brand Image and Price in Purchase Decisions of Indomie Instant Noodles in Teaching and Education Faculty Students. This study used the SPSS version 22 application. In this study, the population used was all 75 students of the Teaching and Education Faculty, in the questionnaire distribution technique (questionnaire). The method used in the research is a quantitative approach. In this study, data testing was carried out, namely the validity test, the reliability test in Alpha Crobach, the classical assumption test and multiple linear regression analysis to provide evidence for the research hypothesis. Obtaining analysis provides evidence that Advertising Attractiveness has a significant influence on Purchasing Policy,

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Author Biographies

Rosika Sinaga, University of Prima Indonesia Medan

Putri Angelia Hutagalung, University of Prima Indonesia Medan

Jarungjung Hutagaol, University of Prima Indonesia Medan

Nirwan Br Bangun, Indonesian Community Development University

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