PHENOMENOLOGY OF MADIHIN'S CULTURE AS A COMMUNICATION MEDIA PERSUATIVE TO PREVENT STUNTING IN THE CITY OF BANJARMASIN
Keywords:
Phenomenology, Madihin Culture, Persuasive Communication Media, Prevent Stunting in Banjarmasin CityAbstract
Indonesia is currently still facing a nutritional problem that has a serious impact on the quality of human resources, namely stunting. Stunting in children is a condition of failure to thrive in children due to chronic malnutrition from the time the baby is in the womb to the age of two. In efforts to reduce the prevalence of stunting under five, the government is trying to increase the nutritional status of the community as stated in the main targets of the 2019-2023 Medium-term Development Plan in various ways, both by improving health facility infrastructure and educational communication services about health, especially stunting. Communication media for health services that are combined with local culture is a new breakthrough, besides getting entertainment as well as getting health education. Madihin is one of the Banjar cultures that is commonly used as a medium of communication with the aim of conveying what is the purpose of persuasion or solicitation to prevent stunting in order to improve the quality of human resources. The application of a persuasive strategy to prevent stunting using Madihin culture is considered appropriate because this culture is considered to be enjoyed by various levels of society.
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