DESIGN DIGITAL MARKETING STRATEGY ON TRAVELXISM USING DIGITAL MARKETING CANVAS
Keywords:
Digital Marketing Strategy, Travelxism, Digital Marketing CanvasAbstract
Trade and marketing in Indonesia began to penetrate the era of digitalization since the development of communication technology is increasingly massive and ease of internet access. Technology and digital media that are increasingly developing have changed people's activities from offline shopping to online. This is due to various factors, such as the rapid development of the internet, technology, telephone, and the emergence of various social media. In the digital age and the development of social media, an effective digital marketing strategy has become important for Travelxism. The purpose of this study is to find out the picture of Digital Marketing Canvas on social media marketing, content marketing, and Travelxism website. The method used is qualitative with the analytical tools used Digital Marketing Canvas. Data collection using structured interviews through the Zoom Meeting application and offline interviews in Yogyakarta supported by data from Travelxism. The sampling technique used in this study was purposive sampling. The results of this study Travelxism has used the digital marketing canvas to build a comprehensive marketing strategy that includes online marketing Semakin Peka on Instagram, WhatsApp, Tiktok, Facebook, Youtube and Website, and even offline marketing in Omah Budoyo Yogyakarta, Pasar Wiguna and Politeknik YKPN Yogyakarta. Travelxism has leveraged a following on social media, and social media marketing, content, marketing and website campaigns to reach a larger audience.
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