THE GENERATION Z PHENOMENON AND ITS IMPLICATIONS IN THE WORKFORCE

Lina Dameria Siregar; Wita Farla WK; Siti Herlinda

Authors

Lina Dameria Siregar 1Doctoral Program, Management Department, Faculty of Economics, Universitas Sriwijaya, South Sumatera, Indonesia
Wita Farla WK Management Department, Faculty of Economics, Universitas Sriwijaya, South Sumatera, Indonesia,
Siti Herlinda Plant Protection Department, Faculty of Agriculture, Universitas Sriwijaya, South Sumatera, Indonesia

Keywords:

demography, generation z, palembang, vuca, workforce

Abstract

Organizations around the world are currently facing a business environment that is experiencing VUCA (volatile, uncertain, complex and ambiguous). The proportion of Generation Z is the proportion of the "largest" generation in the demographics of the Indonesian workforce, namely 27.94 percent of the total population compared to the Millennial generation which is only 25.87 percent. This research identifies the characteristics of Gen Z and their expectations of work and employers, as well as human resource management adaptation trends and practices. The aim of this research is to determine the influence of factors that attract Generation Z workers and their impact on Generation Z's intentions in deciding to apply for a job. This research uses multiple linear regression analysis techniques. The sample in this research is working people whose year of birth is Generation Z (1995-2010) as many as 200 sample respondents. This research used SPSS as analytical tools. The research results show that the work environment, compensation, organizational support, and career development opportunities have a positive and significant effect on the performance of generation Z.

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