OPTIMIZING MARKETING STRATEGIES AND BRAND IMAGE WITH SOSTAC: A STUDY OF ZETTAMIND STUDIOS
Keywords:
SOSTAC methodology, Social media marketing, Zettamind Studios, Digital strategy, Audience engagementAbstract
This research employs a qualitative descriptive approach to investigate and address the challenges faced by Zettamind Studios in social media marketing, with a focus on utilizing the structured SOSTAC methodology as a guiding framework. The study unfolds through distinct phases, commencing with a comprehensive Situation Analysis that decodes the current landscape through customer and competitor dynamics and a Digital SWOT analysis. Insights from Filmindonesia.or.id data underscore the imperative for a strengthened online presence, particularly on Instagram. The Objectives phase shapes goals within the 5S framework—Sell, Serve, and Speak—aimed at capturing cinema-goers' attention, enhancing IMDb ratings, and fostering social media follower growth. Strategy formulation centers on nationwide cinema distribution, service planning for IMDb ratings, and collaborations with influencers. Tactics involve deploying digital marketing strategies, crafting engaging content, and utilizing Instagram Ads. The Action phase operationalizes these tactics through effective social media management, streamlined task delegation, and alignment with scheduled content. In the Control phase, real-time analytics using Keyhole.co scrutinize Zettamind Studios' online performance, offering nuanced insights for assessing the effectiveness of the social media marketing strategy. In conclusion, the SOSTAC methodology proves essential for optimizing digital promotions and elevating Zettamind Studios' brand image in the competitive film industry.
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