The influence of destination image on satisfaction and impact on tourist loyalty (study on sipiso-piso Waterfall tourists)
Keywords:
Destination image, Tourist satisfaction, Tourist loyaltyAbstract
Destination image is one thing that makes tourists interested or vice versa in visiting a tourist attraction. This can be formed by word of mouth that is felt directly by tourists from a visit. The better the image of a destination and the existing reality, the more likely tourists are to make a return visit. The research objective is to determine the effect of destination image on satisfaction and its impact on tourist loyalty. The method used to analyze the research data is descriptive quantitative and the data analysis model used is multiple linear regression analysis. Testing this hypothesis using the coefficient of determination test, partial test and simultaneous test. The research sample was 100 Sipiso-piso Waterfall tourist respondents. The results showed that partially destination image has an effect on tourist loyalty, while tourist satisfaction has no effect on tourist loyalty and simultaneously destination image and tourist satisfaction have an effect on tourist loyalty. With the results of this study, the recommendation that can be given is to improve the image of the destination by paying attention to tourist satisfaction which can increase tourist loyalty to return to Sipiso-piso Waterfall, Brand District, Karo Regency.
Downloads
References
Andayani, L. (2018). Pengaruh Fasilitas, Keamanan dan Kenyamanan terhadap Kepuasan Pengunjung di Simpang Lima Gumul, Kediri. Jurnal Hospitality, 4(3), 39–54.
Fanggidae, R. P. C., & R. Bere, M. L. (2020). Pengukuran Tingkat Kepuasan Wisatawan terhadap Fasilitas Wisata di Pantai Lasiana. Jurnal Manajemen Aset Infrastruktur & Fasilitas, 4(1), 53–66. https://doi.org/10.12962/j26151847.v4i1.6833
Hanif, A., Kusumawati, A., & Kholid Mawardi, M. (2016). Pengaruh Citra Destinasi Terhadap Kepuasan Wisatawan Serta Dampaknya Terhadap Loyalitas Wisatawan (Studi pada Wisatawan Nusantara yang Berkunjung ke Kota Batu). Jurnal Administrasi Bisnis (JAB)|Vol, 38(1).
Hardani, Auliya, N. H., Andriani, H., Fardani, R. A., Utami, E. F., Sukmana, D. J., & Istiqomah, R. R. (2020). Metode Penelitian Kualitatif & Kuantitatif. Pustaka Ilmu.
Kaldera Toba Di Tetapkan Sebagai Unesco Global Geopark | Portal Kementerian Luar Negeri Republik Indonesia. (n.d.). Retrieved February 26, 2023, from https://kemlu.go.id/portal/id/read/1457/berita/kaldera-toba-di-tetapkansebagai-unesco-global-geopark
Kedutaan Besar Republik Indonesia Di Kabul, Negara Republik Islam Afghanistan. (n.d.). Retrieved February 26, 2023, from https://kemlu.go.id/kabul/id/read/keindahan-danau-vulkaniktoba/398/information-sheet
Lesmana, R., Habiyah, W., Nabila3 , N. I., Surya, J. L., No, K., & Selatan -Banten, P. T. (2020). JIMF (Jurnal Ilmiah Manajemen Peran Kepuasan
Wisatawan Terhadap Loyalitas Wisatawan Pada Objek Wisata Kepulauan Seribu Jakarta. Jurnal Ilmiah Manajemen Forkamma Prodi Magister Manajemen & Forkamma Unpam. Forkamma), 3(2), 142–149.
Listyawati, I. H. (2019). Pengaruh Fasilitas Wisata, Citra Destinasi, dan Kepusan Terhadap Loyalitas Wisatawan. Jurnal Manajemen Administrasi, VI(2), 35– 44. http://jurnal.amaypk.ac.id/index.php/jbma/article/view/78
Marpaung, H., & Bahar, H. (2002). Pengetahuan Pariwisata. Alfabeta.
Mengenal 10 Destinasi Prioritas Pariwisata Indonesia. (n.d.). Retrieved March 11, 2023, from https://kemenparekraf.go.id/rumah-difabel/Mengenal-10- Destinasi-Prioritas-Pariwisata-Indonesia
Meningkatkan Loyalitas Wisatawan di Sumatera Utara - Onan Marakali Siregar, S.Sos, M.Si | Selwendri, S.Sos, M.Si | Maulidina, SP.,MM | Muhammad Bahtiar Abdillah, M.A.B - Google Books. (n.d.). Retrieved March 11, 2023, from https://books.google.co.id/books?id=ACf6DwAAQBAJ&pg=PA22&dq=kepuasan+wisatawn&hl=ban&sa=X&ved=2ahUKEwjXtqeJtL9AhUqkYKHTZWA3YQ6AF6BAgCEAM#v=onepage&q&=true
Muis, M. R., Gultom, D. K., Jufrizen, J., & Azhar, M. E. (2020). Model Elektronik Word of Mouth: Citra Destinasi, Kepuasan dan Loyalitas Wisatawan. Jurnal Ilmiah Manajemen Dan Bisnis, 21(1), 1–19. 26 https://doi.org/10.30596/jimb.v21i1.3694
P3TB || Toba. (n.d.). Retrieved March 11, 2023, fromhttps://p3tb.pu.go.id/in/main/project_location/toba/121/171/175
Teori Citra Destinasi. (n.d.). Retrieved March 11, 2023, from https://rizamaulanablogger.blogspot.com/2020/07/teori-citra-destinasi.html
Utami, A. R., & Farida, F. (2020). Kualitas Pelayanan, Kepuasan dan Loyalitas Wisatawan Pengguna Perahu Motor Kayu ke Pulau Untung Jawa Kepulauan Seribu Jakarta. Jurnal Nasional Pariwisata, 12(1), 19. https://doi.org/10.22146/jnp.54012
View of Kepuasan Wisatawan Terhadap Wisata Virtual Di Dki Jakarta. (n.d.). Retrieved March 11, 2023, from http://ejournal.akpindo.ac.id/index.php/eduturisma/article/view/1174/705
View of Loyalitas Wisatawan Terhadap Citra Pulau Lombok Sebagai Daerah Tujuan Wisata Halal. (n.d.). Retrieved March 11, 2023, from https://stp-mataram.e-journal.id/JIP/article/view/46/44
View of Pengaruh Fasilitas Wisata, Citra Destinasi, Dan Kepuasan Terhadap Loyalitas Wisatawan. (n.d.). Retrieved March 11, 2023, from http://jurnal.amaypk.ac.id/index.php/jbma/article/view/78/92
Wijayanti, R., Rizal, N., & Bahtiar, R. (2021). Metode Penelitian Kuantitatif (3rd ed.). Widya Gama Press.
