The influence of trust, corporate image on customer satisfaction and customer loyalty (study on J&T express bangetayu  customers, Semarang)

Angella Nurul Chanitta Wibowo; Bambang Sutedjo; Sri Sumiyati

Authors

Angella Nurul Chanitta Wibowo Faculty of Economics and Business, Stikubank University Semarang
Bambang Sutedjo Faculty of Economics and Business, Stikubank University Semarang
Sri Sumiyati Faculty of Economics and Business, Stikubank University Semarang

Keywords:

Trust, Corporate Image, Kepuasan Pelanggan, Customer Loyalty

Abstract

The aim of this research is to analyze the influence of trust, corporate image on customer satisfaction and customer loyalty of J&T Express Bangetayu, Semarang customers. This study is classified as quantitative. This study has a population of people from J&T Express Bangetayu, Semarang, with a sample size of 102 respondents. How to determine the sample using purposive sampling. The analytical tool used is the SPSS version 26 statistics program which can determine the relationship between variables using multiple linear regression analysis. The results can be summarized as: confidence has a good effect on people's feelings of satisfaction. The company's image has a good effect on people's satisfaction. People's satisfaction has a good effect on people's loyalty

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