THE EFFECT OF FACILITY PROMOTION AND PRICES ON THE DECISION TO VISIT DUFAN ANCOL
Keywords:
Promotion, Facilities, Price, Visiting DecisionAbstract
Promotionali activitiesi carried out by Dufanistill found several problems such as unclear promotional messages, unattractive promotional messages, nappropriate promotionali media, unattractivei salesi promotions, and inappropriate promotion times. niaddition, there is a phenomenonifor tourists who want to visit facilities at a price that isinotitoo expensive,but also not to bad service. Tourists will come and visit again if there are facilities that I can meetiall their needs while enjoying the tourist attraction. Withithese facilities, it isialso expectedito make tourists feel more comfortable and stay longer and giveiaigood impressionion the tourist attractions they visit. This study aims to determinean dianalyze the effectiof promotions, facilities and prices on the decision toivisit Dufan Ancol . Theimethod used in this research is quantitative with a descriptive approach. The sampleiofit his study was 100 respondents who were chosen by Dufan Ancol visitors who visit ed Dufan Ancolimore than 2 times. The data collection method uses aiquestionna reithat has beenitested for validity and reliability. This study uses the Smart PLS3 is software method. Their esults of the study show that promotion has a significant and positive influenceion the decision to visit Dufan Ancol, Facilities have a positive impact and havea significant influence on the decision to visit Dufan Ancol, Price has significant and positive influence on the decision to visit Dufan Ancol. Promotions, facilities, and prices simultaneously have a significant influence on the decision to visiti Dufan Ancol.
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