The Effect of Perceived Convenience, Service Quality, and OVO Cashback Promotion on Consumer Satisfaction in Students of the Faculty of Economics

Rania Tabita Br Sebayang; Winda Sri Astuti Doloksaribu; Vivi Acela Br Sembiring; Lukas Kodrat Ardoman Bali; Kevin Irving Edward Nadapdap

Authors

Rania Tabita Br Sebayang Universitas Prima Indonesia
Winda Sri Astuti Doloksaribu Universitas Prima Indonesia
Vivi Acela Br Sembiring Universitas Prima Indonesia
Lukas Kodrat Ardoman Bali Universitas Prima Indonesia
Kevin Irving Edward Nadapdap Universitas Prima Indonesia

Keywords:

Perceived convenience, Cashback Promotion, Quality of Service, Customer Satisfaction

Abstract

This research aims to find out how the effect of The Convenience Perception, Cashback Promo, and Quality of Service on Customer Satisfaction in Students of Universitas Prima Indonesia. This study used the SPSS application. In this study, the population used at Universitas Prima Indonesia was 93 students. The method used in this research is a quantitative approach. The results of this study variable Ease Perception have a positive and significant effect on Customer Satisfaction with a significance of 0.000 and thitung 5.223. Cashback Promo variables have a positive and significant effect on Customer Satisfaction with a significance of 0.000 and thitung 5,922. Service Quality variables have a positive and significant effect on Customer Satisfaction with a significance of 0.000 and thitung 5,678. Variables of Ease, Completion, and Quality of Service Precepts simultaneously affect Customer Satisfaction.