Analysis of Brand Credibility and Brand Reputation on Brand Performance
Keywords:
Brand Credibility, Brand Performance, Brand Reputation, SmartphoneAbstract
Leveraging the iPhone brand as a case study, the purpose of this research is to examine the impact of brand credibility and reputation on brand performance. Methods of quantitative description are used in this study. The present study employed purposive sampling, whereby the participants were selected based on their knowledge of and experience with purchasing iPhone brand products within the purchase range of March 2023 - March 2024. In all, 104 people took part in this study. Version 3.3.9 of the Smart PLS analysis program is used to process partial least squares, which are utilized in data analysis in research. Respondents were given a Google Form questionnaire with a scale from 1 to 4 that included the options for strongly disagree, disagree, agree, and highly agree. The study's findings demonstrate how brand credibility affects brand performance. Then, brand performance is influenced by brand reputation. The author's managerial inference is that buyers often second-guess their decision to purchase a product at a high cost. Because people, especially in Indonesia, continue to cite the rule of demand, which states that buyers would purchase a comparable good at a lower cost if the price of one product is higher than another. Secondly, the straightforwardness of finding iPhone products in stores should not be taken into account when making a direct purchase. Customers will take selling price and features into perspective.
Downloads
References
Ahmadi, A., & Ataei, A. (2022). Emotional attachment: A bridge between brand reputation and brand advocacy. Asia-Pacific Journal of Business Administration, 16(1), 1–20. https://doi.org/10.1108/APJBA-11-2021-0579
Annur, C. M. (2022, September 13). Terus Bertambah, Jumlah iPhone yang Aktif Secara Global Capai 1,33 Miliar Unit pada 2022 | Databoks. https://databoks.katadata.co.id/datapublish/2023/09/13/terus-bertambah-jumlah-iphone-yang-aktif-secara-global-capai-133-miliar-unit-pada-2022
Damanik, M. A. (2024). PENGARUH BRAND REPUTATION TERHADAP BRAND TRUST, YANG DI MODERASI OLEH SOSIAL MEDIA ( Studi Kasus Pada Pengguna Skintific di Malang). Musytari : Neraca Manajemen, Akuntansi, Dan Ekonomi, 3(8), Article 8. https://doi.org/10.8734/musytari.v3i8.1936
Fauzan, R., Priantono, T. D., & Yuliana, L. (2023). Pengaruh Brand Familiarity Dan Perceived Quality Terhadap Brand Credibility. Jurnal Cahaya Mandalika ISSN 2721-4796 (online), 4(2), 844-855.
Guo, W., & Luo, Q. (2023). Investigating the impact of intelligent personal assistants on the purchase intentions of Generation Z consumers: The moderating role of brand credibility. Journal of Retailing and Consumer Services, 73, 103353. https://doi.org/10.1016/j.jretconser.2023.103353
Hamilton, A. F. de C., & Holler, J. (2023). Face2face: Advancing the science of social interaction. Philosophical Transactions of the Royal Society B: Biological Sciences, 378(1875), 20210470. https://doi.org/10.1098/rstb.2021.0470
Jacob, J. (2023). Should firms voluntarily implement prevention measures during the COVID-19 pandemic? International Journal of Systems Science: Operations & Logistics, 10(1), 2253369. https://doi.org/10.1080/23302674.2023.2253369
Javid, R., Sadeghvaziri, E., & Jeihani, M. (2023). Development and evaluation of a Bayesian network model for preventing distracted driving. IATSS Research, 47(4), 491–498. https://doi.org/10.1016/j.iatssr.2023.11.001
Justiana, S., & Yuliana, L. (2024). PENGARUH VIRAL MARKETING TERHADAP MINAT BELI PRODUK MOTHER OF PEARL. Jurnal Bina Bangsa Ekonomika, 17(1), 150-158.
Kabirigi, M., Sekabira, H., Sun, Z., & Hermans, F. (2023). The use of mobile phones and the heterogeneity of banana farmers in Rwanda. Environment, Development and Sustainability, 25(6), 5315–5335. https://doi.org/10.1007/s10668-022-02268-9
Khoiroh, A., Elvira, D., & Yuliana, L. (2023). PENGARUH BRAND SIGNATURE DAN BRAND LOGO TERHADAP BRAND REPUTATION. Jurnal Bina Bangsa Ekonomika, 16(2), 629-638.
Maketo, L., Issa, T., Issa, T., & Nau, S. Z. (2023). M-Learning adoption in higher education towards SDG4. Future Generation Computer Systems, 147, 304–315. https://doi.org/10.1016/j.future.2023.05.010
Marianti, S., Dharma, T. A., & Yuliana, L. (2023). PENGARUH BRAND FAMILIARITY TERHADAP BRAND CREDIBILITY. Jurnal Bina Bangsa Ekonomika, 16(2), 529-537.
Mion, G., Bonfanti, A., De Crescenzo, V., & Loza Adaui, C. R. (2024). Mission statement and social impact: Shedding light on the contribution of Italian B corps to society. Long Range Planning, 57(1), 102377. https://doi.org/10.1016/j.lrp.2023.102377
Moges, T. H., Lakew, D. S., Nguyen, N. P., Dao, N.-N., & Cho, S. (2023). Cellular Internet of Things: Use cases, technologies, and future work. Internet of Things, 24, 100910. https://doi.org/10.1016/j.iot.2023.100910
Monika, M., & Kurniawati, K. (2023). PENGARUH BRAND CREDIBILITY DAN BRAND EXPERIENCE TERHADAP BRAND LOYALTY YANG DIMEDIASI OLEH ATTITUDE TOWARDS BRAND. SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business, 6(1), Article 1. https://doi.org/10.37481/sjr.v6i1.637
Muhammad, N. (2023, Oktober). Pengguna iPhone vs Android, Siapa yang Paling Sering Ganti HP? | Databoks. https://databoks.katadata.co.id/datapublish/2023/10/30/pengguna-iphone-vs-android-siapa-yang-paling-sering-ganti-hp
Munir, A., Kadir, N., Umar, F., Pasryb, A., & Sulaiman, S. (2024). Brand capabilities in digital marketing: The key to enhancing marketing performance. International Journal of Data and Network Science, 8(2), 947–956.
Mustikasari, M., Rusfianti, S., & Yuliana, L. (2022). PENGARUH BRAND SIGNATURE DAN BRAND FAMILIARITY TERHADAP BRAND ATTITUDE. Jurnal Ilmu Manajemen, 41–50. https://doi.org/10.26740/jim.v11n1.p41-50
Mutaqin, E. Z., Saputri, S. L., & Maulida, M. F. (2023). Strategi Peningkatan Pemasaran Melalui Digital Marketing Produk Sirup Jahe Kelompok Wanita “Tiara Tani” Di Desa Tanggeran. BERNAS: Jurnal Pengabdian Kepada Masyarakat, 4(4), Article 4. https://doi.org/10.31949/jb.v4i4.6756
Negara, D. J. (2023). Research on Marketing and Consumer Behavior. Penerbit NEM.
Ningsih, T. R. W. S., Mulyati, A., & Yuliana, L. (2023). ANALISA DAMPAK PROMOSI BELOW THE LINE TERHADAP KEPUTUSAN PEMBELIAN SEKTOR ELEKTRIKAL. Jurnal Bina Bangsa Ekonomika, 16(2), 547-556.
Olçum, G., & Gülova, A. A. (2023). Digitalization and Generation Z: Advantages and Disadvantages of Digitalization*. In B. Akkaya & A. Tabak (Eds.), Two Faces of Digital Transformation (pp. 31–46). Emerald Publishing Limited. https://doi.org/10.1108/978-1-83753-096-020231003
Orunbayev, A. (2023). GLOBALIZATION AND SPORTS INDUSTRY. American Journal Of Social Sciences And Humanity Research, 3(11), Article 11. https://doi.org/10.37547/ajsshr/Volume03Issue11-18
Philip, S. J., Luu, T. (Jack), & Carte, T. (2023). There’s No place like home: Understanding users’ intentions toward securing internet-of-things (IoT) smart home networks. Computers in Human Behavior, 139, 107551. https://doi.org/10.1016/j.chb.2022.107551
Rozania, V., Afifah, N., Listiana, E., Shalahuddin, A., & Hasanudin, H. (2024). The influence of brand ambassador, country of origin, and brand credibility on purchase intention of Some By Mi products in Indonesia moderated by consumer ethnocentrism. Journal of Management Science (JMAS), 7(1), Article 1. https://doi.org/10.35335/jmas.v7i1.381
Saajidah, A., Herdilawati, W. L., & Bakaruddin, B. (2024). Analisis Pengaruh Brand Credibility, Brand Engangement, Social Media Marketing Terhadap Brand Loyalty di Viera Oleh-oleh Pekanbaru. Jurnal Inovasi Bisnis Manajemen Dan Akuntansi, 2(1), Article 1. https://doi.org/10.51922/jibma.v2i1.20
Saksono, A. S., & Yuliana, L. (2024). An analysis of the Bango Soy Sauce Brand's Reputation and Performance. Jurnal Ekonomi, 13(01), 2093-2103.
Salam, M. A., & Jahed, M. A. (2023). CSR orientation for competitive advantage in business-to-business markets of emerging economies: The mediating role of trust and corporate reputation. Journal of Business & Industrial Marketing, ahead-of-print(ahead-of-print). https://doi.org/10.1108/JBIM-12-2021-0591
Saputri, K. D., Safriyanti, F., & Yuliana, L. (2024). The impact of brand familiarity on brand credibility and perceived quality of brands Marhen. J: an empirical analysis. Jurnal Ekonomi, 13(01), 1884-1892.
Sha, K., Li, Y., Dong, Y., & Zhang, N. (2024). Modelling the dynamics of customer requirements considering their lability and sensitivity in product development. Advanced Engineering Informatics, 59, 102296. https://doi.org/10.1016/j.aei.2023.102296
Sherlyta, Y., Putri, S. P., & Yuliana, L. (2024). PENGARUH BRAND SIGNATURE TERHADAP BRAND PERFORMANCE. Jurnal Bina Bangsa Ekonomika, 17(1), 303-311.
Tirawani, S., Syaifuddin, & Matondang, S. (2024). The Effect of Revisit Intention on Brand Image in the Retail Industry: Brastagi Supermarket. MANAGER: Journal of Management and Administration Science, 2(3), Article 3. https://doi.org/10.58738/manager.v2i3.523
Uddin, M. H., Razzak, M. R., & Rahman, A. A. (2023). Sustainable supply chain management practices, dynamic capabilities and competitive advantage: Evidence from Bangladesh ready-made garments industry. Business Strategy & Development, 6(2), 176–188. https://doi.org/10.1002/bsd2.232
Utoyo, G. N. P. M., Mustofa, K. A., & Yuliana, L. (2023). KUALITAS PELAYANAN DIFABIS COFFE & TEA TERHADAP KEPUASAN PELANGGAN. Jurnal Cahaya Mandalika ISSN 2721-4796 (online), 4(2), 834-843.
Yuliana, L. (2020). Manajemen Rantai Pasok Produksi Rak Piring Aluminium Di Depok (Studi Kasus pada PD. Sumber Jaya Aluminium). JRB-Jurnal Riset Bisnis, 3(2), 97-105.
Yuliana, L., Apriyana, N., & Fadillah, M. A. (2023). Analisis Brand Signature dan Brand Logo Terhadap Brand Performance. Widya Cipta: Jurnal Sekretari dan Manajemen, 7(2), 98-104.
Yuliana, L., Setiawan, H. A., & Irawan, S. (2023). The Impact of Brand Credibility and Brand Reputation on Brand Performance: An Empirical Analysis. Jurnal Bisnis dan Manajemen, 10(2), 195-204.
