Building Brand Relationship: An Examine The Relationship Among Restaurant Attributes, Other Customers, Brand Image, Customer Satisfaction, Brand Trust, And Brand Preference
Keywords:
Store atmosphere, Food quality, Service quality, Others customer Brand image, Customer satisfaction, Brand trust, Brand preference.Abstract
The results obtained by store atmosphere and other customer does not affect the brand image, Food quality, Service quality significantly affect brand image, Store atmosphere, Food quality, Service quality, other customer significant effect customer satisfaction, other customer and Brand image does not affect customer satisfaction, Brand image significant effect brand trust, Customer satisfaction significant effect brand trust and brand trust significant effect brand preference.
Downloads
References
Abdullah, O., Sufi, T., & Kumar, S. (2022). Service quality and its Influence on Customer satisfaction and Customer Loyalty in the Restaurants of Five Star Hotels. African Journal of Hospitality, Tourism and Leisure, 11(6), 2173- 2189
Ahdiat, A. (2022, April 11). Gambaran persaingan usaha di 15 sektor ekonomi Indonesia. katadata.co.id. https://databoks.katadata.co.id/datapublish/preview/2022/04/11/gambar an-persaingan-usaha-di-15-sektor-ekonomi- indonesia Ahdiat, A. (2022, April 11). Persaingan usaha di indonesia meningkat, dekati target 2024. katadata.co.id. https://databoks.katadata.co.id/datapublish/2022/ 04/11/ persaingan-usaha-di-indonesia-meningkat-dekati-target-2024
Ali, M., Lubis, P. H., Djalil, M. A., & Utami, S. (2020). The Influence of Brand trust and Product Quality on Customer satisfaction and Its Implication on Consumer Loyalty at the Branch office of Pt. Bank Indonesia (Persero) Tbk. Banda Aceh, Indonesia. East African Scholars Journal of Economics, Business and Management, 3(4), 277-282
Almuhanna, N., & Alharbi, Z. H. (2023). Factors Affecting Customer satisfaction with The Telecommunication Industry in Saudi Arabia. TEM Journal, 12(1), 424-433 Aulivia, A. (2023). Agar Pertumbuhan Bisnis Kafe dan Restoran di Surabaya Kian Melesat. https://swa.co.id/swa/trends/agar-pertumbuhan-bisnis-kafe dan- restoran-di-surabaya-kian-melesat
Aydin, G., & Burnaz, S. (2016). Adoption of mobile payment systems: A study on mobile wallets. Journal of Business, Economics and Finance, 5(1), 73 – 92. Baltaci, A. & Eser, Z. (2022). Effect of the store atmosphere on compulsive buying behavior. KAUJEASF, 13(25), 181-212. Basu, R., Paul, J., & Singh, K. (2020). Visual merchandising and store atmospherics: An integrated review and future research directions. 133 Journal of Business Research, 151(1), 397–408
Budhipurwwa, I. A. N., & Warmika, I. G. K. (2021). The Role Of Brand image As Mediation In The Effect Of Store atmosphere On Impulse Buying (Study On Beachwalk Shopping Center Customers). American Journal of Humanities and Social Sciences Research, 3(2), 187-193
Cardoso, A.; Gabriel, M.; Figueiredo, J.; Oliveira, I.; Rêgo, R. Silva, R.; Oliveira, M.; & Meirinhos, G. (2022). Trust and Loyalty in Building the Brand Relationship with the Customer: Empirical Analysis in a Retail Chain in Northern Brazil. Journal of Open Innovation Technology, Marketing Complex, 8(109), 1-15
Cuong, D. T. (2020). The Influence of Brand Satisfaction, Brand trust, Brand preference on Brand Loyalty to Laptop Brand. Sys Rev Pharm, 11(11), 95- 101
Dam, T. C. (2020). Influence of Brand trust, Perceived Value on Brand preference and Purchase Intention. Journal of Asian Finance, Economics and Business, 7(10), 939–947.
Ebrahim, R., Ghoneim, A., Irani, Z., & Fan, Y. (2016). A brand preference and repurchase intention model: the roleof consumer experience. Journal of Marketing management, 32(13-14), 1230–1259
Erkmen, E., & Hancer, M. (2017). Building brand relationship for restaurants (An examination of other customers, brand image, trust, and restaurant attributes). International Journal of Contemporary Hospitality Management, 1(1), 1-20
Fathorrahman, Puspaningrum, A., & Suyono, J. (2020). Brand Satisfaction, Brand trust and Brand Loyalty. Proceedings of the 2nd African International Conference on Industrial Engineering and Operations Management Harare, Zimbabwe, December 7-10, 27018-2717
Fathorrahman, Puspaningrum, A., & Suyono, J. (2020). Brand Satisfaction, Brand trust and Brand Loyalty. Proceedings of the 2nd African International Conference on Industrial Engineering and Operations Management
Harare, Zimbabwe, December 7-10. 134 Feng, R., Ma, W., Liu, R., Zhang, M., Zheng, Z., Qing, T., Xi, J., Lai, X., & Qian, C. (2019). How Preferred Brands Relate to the Self: The Effect of Brand preference, Product Involvement, and Information Valence on Brand- Related Memory. Frontier Psycholology, 10(783), 1-16.
Grace, M., Tandiono, V. L., & Remiasa, M. (2018). Pengaruh Store atmosphere Terhadap Customer Loyalty Dengan Brand image Sebagai Variabel Intervening Pada Restoran Platinum Grill Surabaya. Jurnal Hospitality dan Manajemen
Jasa, 6(2), 166-178 Handayani, Y. I., & Erwita, M. A. (2021). The Influence of Brand image on Brand Loyalty of Holywings Indonesia: The Role of Brand trust to Building Consumer Engagement to Brands. Ekonomi Bisnis, 26(2), 76-85
Hasbi, S., & Risqiani, R. (2020). Pengaruh dari brand trust, perceived value terhadap brand preference dan purchase intention pada brand skincare lokal (misalnya glow, scarlett, somethinc). Journal of Cahaya Mandalika, 2(1), 72-77
Hausman, A. (2022, May 23). Atmospherics and Its Impact on Customers and Employees. https://www.hausmanmarketingletter.com/atmospherics and- its-impact-on-customers-and-employees/
Isoraite, M. (2018). Brand image development. Ecoforum, 7(1), 1-6 Isoraite, M. (2018). Brand image Theoretical Aspects. Integrated Journal of Business and Economics, 1(1), 116-122
Keller, K.L. (2013). Strategic Brand Management; Building, Measuring, and Managing Brand Equity. Fourth Edition. Pearson Education Limited
Khan, M. A., Vivek, Minhaj, S. M., Saifi, M. A., Alam, S., Hassan, A. (2023). Impact of Store Design and Atmosphere on Shoppers’ Purchase Decisions: An Empirical Study with Special Reference to Delhi-NCR. Sustainability, 15(95), 1-23
Kim, R. B., & Chao, Y. (2019). Effects of brand experience, brand image and brand trust on brand building process: The case of Chinese millennial generation consumers. Journal of International Studies, 12(3), 9-21
Kim, R. B., & Chao, Y. (2019). Effects of brand experience, brand image and brand 135 trust on brand building process: The case of Chinese millennial generation consumers. Journal of International Studies, 12(3), 9-21
Kim, S. H., Kim, M., Holland, S., & Townsend, K. M. (2020). Consumer-Based Brand Authenticity and Brand trust in Brand Loyalty in The Korean Coffee Shop Market. Journal of Hospitality & Tourism Research, 20(10), 1–24
Koernia, Y., & Winata, T. (2019). Komunitas musik di bsd. Jurnal Stupa, 1(2), 2085 – 2094
Kotler, P. & Keller, K.L. (2016). Marketing management. 15th Global Edition. New Jersey: Pearson Education Limited
Kurniawan, H. H. (2017). Pengaruh perceived quality terhadap brand loyalty melalui mediasi brand image dan brand trust (studi pada brand restoran McDonald;s di Kota malang). Jurnal Bisnis dan Manajemen, 4(2), 228 239
Kusnandar, V. B. (2022, August 2). Dukcapil: Jumlah penduduk indonesia sebanyak 275,36 juta katadata.co.id pada juni 2022. https://databoks.katadata.co.id/datapublish/2022/08/02/dukcapil-jumlah- penduduk-indonesia-sebanyak-27536-juta-pada-juni-2022
Laeequddin, M., Waheed, K. A., & Dikkatwar, R. (2019). Trust and risk perspectives of high value brands. Academy of Marketing Studies Journal, 21(3), 1-13 Li,
M., Hua, Y., Zhu, J. (2021). From Interactivity to Brand preference: The Role of Social Comparison and Perceived Value in a Virtual Brand Community. Sustainability, 13(625), 1-17
Liao, S. H., Chung, Y. C., & Widowati, R. (2018). The Relationships among Brand image, Brand trust, and Online Word-ofMouth: an Example of Online Gaming. Proceedings of the 2009 IEEE IEEM, 1(1), 2207-2211
Markovic, S., Raspor, S., & Dorcic, J. (2011). What the key komponenons of restaurant service quality? An empirical study in the city restaurant settings. Sustainable Tourism: Socio-Cultural, Environmental and Economics Impact, 1(1), 235-249 136
Mentari, A. A. (2022). 35 Cafe di Surabaya dengan Pilihan Harga dan Suasana yang Bervariasi, https://www.kompas.com/food/read/2022/09/09/131900475/35-cafe-di- surabaya dengan-pilihan-harga-dan-suasana-yang-bervariasi?page=all.
Mmutle, T. & Shonhe, L. (2017). Customers’ perception of service quality and its impact on reputation in the hospitality industry. African Journal of Hospitality, Tourism and Leisure 6(3), 1-25
Mulyana, D. A. H. (2022). Analisis pengaruh service quality, service enjoyment, cleanness, aesthetic, dan cost terhadap satisfaction dan loyalty pada pelanggan KFC Ahmad Yani Surabaya. Skripsi: Unievrsitas Pelita Harapan Surabaya
Nam, M. J., Shim, C., & Jeong, C. (2017). The effect of food quality on behavioral intention in Korean restaurants: From the perspective of Chinese tourists. International Journal of Tourism and Hospitality Research, 31(10), 59 72.
Nazri, F. N. M., Simpong, D. B., & Radzi, N. A. M. (2022). The Effect of Restaurant Service quality On Customer satisfaction: A Conceptual Paper. Journal of Tourism, Hospitality & Culinary Arts, 14(1), 187-199
Neupane, R. (2015). The effect of brand image on customer satisfaction and loyalty intention in retail supermarket chain uk. Internasional journal of Social science Manage, 2(1), 9-26
Olivar, K. G., & Leon, A. W. (2023). Moderating Effect of Quality Delivery on Customer satisfaction and Loyalty Relationship of Multiple-Use Hotels. Archives of Business Research, 11(1), 120-135
Ozoh, M. A. (2023). Service quality Komponenons And Customer satisfaction In Telecommunication Industry In South-East, Nigeria. International Journal of Innovative Social Sciences & Humanities Research 11(1):59 76.
Ploso. (2023). Locaahands Tunjungan Harga Menu, Jam Buka & Lokasi. https://www.idntraveling.com/2023/01/locaahands-tunjungan-harga menu- jam.html 137
Pramudita, A. (2024, March 31). Locaahands Tunjungan Surabaya: Harga, Fasilitas, Lokasi. surabaya.html https://suwatu.com/locaahands-tunjungan
Purwadi, Devitasari, B., & Darma, D. C. (2020). Store atmosphere, SERVQUAL and Consumer Loyalty: Case Study of Excelso Coffee Shop. Journal of Management, 3(4), 21-30
Putri, A. A. (2023). Restoran Terlaris di Indonesia. https://data.goodstats.id/statistic/adelandilaa/10-restoran-terlaris-di- indonesia-voISc Rajput, A., & Gahfoor, R. Z. (2020). Satisfaction and revisit intentions at fast food restaurants. Future Bussiness Journal, 6(1), 1-13
Sholahuddin, M. (2022). Sejak WFH, Muncul Banyak Kafe Baru di Surabaya. Jawapos.com.https://www.jawapos.com/surabaya/28/02/2022/sejak wfh- muncul-banyak-kafe-baru-di-surabaya/?page=all
Sikora, T., & Strada, A. (2016). Safety and Quality Assurance and Management Systems in Food Industry: An Overview. Food & Nutrition Journal, 1(1), 1- 14
Singla, V., & Gupta, G. (2019). Emotional branding scale and its role in formation of brand trust. Paradigm, 1(1), 1–16
Solunoglu, A. (2020). Perceived Food quality, Satisfaction, Brand image In Restaurants And Recommendation Intention Relation. Journal of Yasar University, 15(60), 833-849
Suryani, T., Fauzib, A. A., & Nurhadic, M. (2021). Enhancing Brand image in the Digital Era: Evidence from Small and Medium-sized Enterprises (SMEs) in Indonesia . Gadjah Mada International Journal of Business, 23(3), 314-340
Swann, W. B., Gomez, A., Jetten, J., & Whitehouse, H. (2012). When group membership gets personal: A theory of identity fusion. Psychological Review, 4(42), 1 – 16
Swann, W. B., Gomez, A., Seyle, D. C., Morales, J. F., & Huici, C. (2009). Identity fusion: The interplay of personal and social identities in extreme group behavior. Journal of Personality and Social Psychology, 96(5), 995 – 138 1011
Talukder, M. B., Kumar, S., Sood, K., & Grima, S. (2023). Information Technology, Food Service quality and Restaurant Revisit Intention. International Journal of Sustainable Development and Planning, 18(1), 295- 303
Thimothy, S. (2021). What Is Brand preference And How Do You Build It?. https://www.forbes.com/sites/theyec/2021/02/16/what-is-brand- preference-and-how-do-you-build-it/?sh=6abed1875ff0
Villamiel, M., & Albinana, P. M. (2016). Update of challenges for food quality and safety management. Journal of Agriculture and Food Research, 10(1), 1 4
Wakefield, J. R. H., Sani, F., Madhok, V., Norbury, M., Dugard, P., Gabbanelli, C., Arnetoli, M., Beconcini, G., Botindari, L., Grifoni, F., Paoli, P., & Poggesi, F. (2017). The Relationship Between Group Identification and Satisfaction with Life in a Cross-Cultural Community Sample. Journal Happiness Study, 18(1), 785–807
Widarti, P. (2022). Industri Kafe & Restoran Jatim Diyakini Tumbuh 30 Persen. https://surabaya.bisnis.com/read/20220827/532/1571085/industri-kafe- restoran-jatim-diyakini-tumbuh-30-persen
Widyanti, N. N. W. (2022, July 25). 10 Negara dengan Penduduk Terbanyak di Dunia 2022, Ada https://travel.kompas.com/read/ Indonesia?. Kompas.com. 2022/07/25/083336127/10-negara dengan-penduduk-terbanyak-di-dunia- 2022-ada-indonesia?page=all.
Wijaya Willy. (2017). Analisa Pengaruh Kualitas Makanan Terhadap Kepuasan Konsumen di Yoshinoya Galaxy Mall Surabaya. Jurnal Hospitality dan Manajemen Jasa, 5(2), 581-594
Witama, A., & Keni, K. (2019). The Impact of Brand image, Perceived Price and Service quality Toward Customer satisfaction. Advances in Social Science, Education and Humanities Research, 439(1), 316-320
Wu, C. S., & Chen, T. T. (2019). Building brand's value: Research on brand image, personality and identification, International Journal of Management, 139 Economics and Social Sciences, 8(4), 299-318
Wulur, L. M., Militina, T., & Achmad, G. N. (2020). Effect of Service quality and Brand trust on Customer satisfaction and Customer Loyalty Pertamina Hospital Balikpapan. International Journal of Economics, Business and Accounting Research, 4(1), 72-83
Yıldız, E., & Akyol, A. (2016). The Mediation Role Of Brand preference On The Relationship Between Consumer–Based Brand Equity And Word Of Mouth Marketing. Journal of Business Research, 8(3), 19-41
