Analysis Of The Influence Of Islamic Marketing Ethics On Customer Satisfaction At Padang Padang Restaurant Morning Afternoon

Ilham Arydani; Mohammad Bintang Pamuncak

Authors

Ilham Arydani Sharia Business Management Study Program, Faculty of Economics and Sharia Business, Tazkia Islamic Institute, Indonesia
Mohammad Bintang Pamuncak Sharia Business Management Study Program, Faculty of Economics and Sharia Business, Tazkia Islamic Institute, Indonesia

Keywords:

Islamic Marketing Ethics, Customer Satisfaction, RM Pagi Sore

Abstract

This study aims to determine the application of Islamic marketing ethics to customer satisfaction of RM Pagi Sore in the Bogor area. The sample in this study were consumers of RM Pagi Sore. The research method used is the descriptive quantitative method. The sample was taken from 70 respondents using the purposive sampling technique. Hypothesis testing using multiple linear regression analysis methods with SPSS version 22. The results of the analysis show that Islamic marketing ethics positively and significantly influence customer satisfaction. This finding highlights the importance of applying Islamic ethical principles in marketing strategies to increase customer satisfaction in the restaurant industry. The managerial implications emphasize the need for restaurants to strengthen values such as Al-Siddiq (true, honest), Al-Amanah (trusted, credible), Al-tabligh (communicative, transparent), Al-fathanah (intelligent, professional) towards the environment in every aspect of its operations to build sustainable customer trust and loyalty.

Downloads

Download data is not yet available.

References

Abbas, A., Nisar, Q. A., Mahmood, M. A. H., Chenini, A., & Zubair, A. (2019). The role of Islamic marketing ethics towards customer satisfaction. Journal of Islamic Marketing, 11(4), 1001-1018. https://doi.org/10.1108/JIMA-11-2017-0123

Abbas, A., Nisar, Q. A., Mahmood, M. A. H., Chenini, A., & Zubair, A. (2020). The role of Islamic marketing ethics towards customer satisfaction. Journal of Islamic Marketing, 11(4), 1001-1018. https://doi.org/10.1108/JIMA-11-2017-0123

Amalia Anggraini, N., & Sri Rahayu, Y. (2022). The Influence of Islamic Marketing Ethics on Customer Interest in Using Mudharabah Savings Products at BMT Ar-Rahmah Arta Syariah Mojokerto. Shield: Islamic Banking and Finance Journal, 6(2), 97-106. https://doi.org/10.21070/perisai.v6i2.1599

Beekun, & Isa, R. (1996). Islamic Business Ethics. International Institute of Islamic Thought.

CNBC (2023). Culinary Business Booming, ESB Shares Tips to Become a Market Champion. Cnbcindonesia.Com.

Fajrini, & Djawoto. (2016). The Effect of Marketing Mix on Consumer Satisfaction. Ombak.

Fataron, Z. A. (2021). The relationship between Islamic Marketing Ethics and Customer Satisfaction in Islamic Banking. BISNIS: Journal of Islamic Business and Management, 9(1), 87. https://doi.org/10.21043/bisnis.v9i1.10267

Haryanto, T. (2023). RELATIONAL MARKETING: Strategies in Creating Value (Pe mold, pp. 3-4). UM Purwokerto Press.

Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed). Pearson Education, Inc. Upper Saddle River, N. J.

Laata, W. A., Ardiansyah, A. A., Azra, F. A., & Clareta, D. (2022). Public Perception of Babiambo's "Non-Halal" Padang Rice. Indonesian Journal of Sociology, 1(2), 1-12.

Mondir, M., Ahmadiono, A., & Sukarno, H. (2023). The Influence of Islamic Marketing Mix on Shopee Costumer Loyalty towards Customer Satisfaction: Evidence from Millennial Muslim Jember. Journal of Syntax Admiration, 4(8), 4209-4222. https://doi.org/10.46799/jsa.v4i8.660

Muhammad. (2004). Muhammad's Islamic business ethics. UPP AMP YKPN.

Mujahidin, A. (2007). Islam and Economics. PT Raja Grafindo Persada.

Muliati, T., Nurmatias, F., & Azmi, K. (2021). The Effect of Islamic Business Ethics and Service Quality on Muslim Consumer Satisfaction at Dr. Nia Baker Seafood N Steak House Restaurant in Dumai City. Al-Hisbah Journal of Sharia Economics, 2(2), 1-15. https://doi.org/10.57113/his.v2i2.53

Nuralam, I. P. (2018). Customer Relationship Management of Indonesian Islamic Banking. Deepublish.

Oliver, R. L. (1997). Satisfaction: A Behavioral Perspective on the Consumer (M. Hill (ed.); illustrated).

Puspitasari, S. D., & Indrarini, R. (2021). THE EFFECT OF ISLAMIC MARKETING ETHICS AND SERVICE QUALITY ON SHOPEE E-COMMERCE MUSLIM FASHION CUSTOMER LOYALTY WITH SATISFACTION AS A MEDIATING VARIABLE. Journal of Islamic Economics and Business, 4(2), 64-74.

Rohmah, H. M., Sunaryo, & Suryadi, N. (2023). The Effect of Product Quality and Distinctiveness on Consumer Loyalty Mediated by Consumer Satisfaction. International Journal of Science and Society, 5(2), 449-465. https://doi.org/10.54783/ijsoc.v5i2.709

Sari, R. P., Kosim, A. M., & Arif, S. (2019). The Effect of Islamic Marketing Ethics on Customer Satisfaction of Islamic Banks. Al-Infaq: Journal of Islamic Economics, 9(2), 131. https://doi.org/10.32507/ajei.v9i2.452

Setiyono, J., & Sutrimah, S. (2016). Text and Context Analysis of Mobile Operator Advertisements (XL with US Card). Pedagogia: Journal of Education, 5(2), 297-310. https://doi.org/10.21070/pedagogia.v5i2.263

Toriquddin, M. (2015). Marketing Ethics in the Perspective of the Qur'an and its Relevance in Sharia Banking. De Jure: Journal of Law and Shar'iah, 7(2), 116-125. https://doi.org/10.18860/j-fsh.v7i2.3518

wikipedia.org. (2023). Minang cuisine. Https://Id.Wikipedia.Org/.

Zikri, M., & Nurdin, M. T. (2021). Service Quality on Customer Satisfaction at Padang Restaurant in Idi Rayeuk, East Aceh Regency. Journal of Shari'ah Economics, 2, 41-56.