Factor Analysis Of Product Quality, Service Quality, And Corporate Image Towards Customer Loyalty Through Customer Satisfaction On CV Vins Cahaya Sukses Customers In Pekanbaru

Authors

  • Wilbert Roderick Tanaldo Fakultas Ekonomi dan Bisnis, Universitas Pelita Harapan, Surabaya
  • Yanuar Dananjaya Fakultas Ekonomi dan Bisnis, Universitas Pelita Harapan, Surabaya
  • Oliandes Sondakh Fakultas Ekonomi dan Bisnis, Universitas Pelita Harapan, Surabaya

Keywords:

Product Quality, Service Quality, Corporate Image, Customer Satisfaction, Customer Loyalty

Abstract

The results obtained by product quality has a significant effect on ap customer satisfaction, service quality has a significant effect on customer satisfaction, corporate image has a significant effect on customer satisfaction, product quality has a significant effect on customer loyalty, service quality has a significant effect on customer loyalty, corporate image has a significant effect on customer loyalty and customer satisfaction has a significant effect on customer.

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Published

2024-05-24

How to Cite

Wilbert Roderick Tanaldo, Yanuar Dananjaya, & Oliandes Sondakh. (2024). Factor Analysis Of Product Quality, Service Quality, And Corporate Image Towards Customer Loyalty Through Customer Satisfaction On CV Vins Cahaya Sukses Customers In Pekanbaru. Jurnal Ekonomi, 13(02), 1090–1097. Retrieved from https://ejournal.seaninstitute.or.id/index.php/Ekonomi/article/view/4511