The Effect Of Price And Facilities On Staying Decisions At Grand Mercure Maha Cipta Medan Angkasa Hotel

Asri Rindiani Manao; Edi Winata

Authors

Asri Rindiani Manao Sekolah Tinggi Ilmu Manajemen Sukma Medan
Edi Winata Sekolah Tinggi Ilmu Manajemen Sukma Medan

Keywords:

Price, Facilities, Decision to stay

Abstract

The pupose of this study was to determine whether there is an effect of price and facilities on the choice of guests who stay. The sample of this study were 98 visitors who visited the Grand Mercure Maha Cipta Medan Angkasa Hotel in April-May 2024, sampling using the accidental sampling method, namely anyone who accidentally meets the researcher can be used as a sample, if it is deemed that the person who happened to be met is suitable as a data source. Data analysis uses Multiple Linear Regression tests, while data processing uses SPSS. The results showed that partially price had an effect on staying decision, facilities also had a positive and significant effect on staying decision, while simultaneously price and facilities had a positive and significant effect on staying decision.

Downloads

Download data is not yet available.

References

Alhamdi, R. (2023). Pengaruh Online Review Dan Harga Terhadap Keputusan Pemesanan Kamar Hotel Di Online Travel Agent (Studi Kasus Kota Batam). Jurnal Manajemen Perhotelan, 9(2), 63–70. https://doi.org/https://doi.org/10.9744/jmp.9.2.63-70

Annishia, F. B., & Prastiyo, E. (2019). Pengaruh Harga dan Fasilitas Terhadap Keputusan Menginap Tamu di Hotel Best Western Primer The Hive Jakarta. Jurnal Hospitality Dan Pariwisata, 4(1), 19–28. http://journal.ubm.ac.id/

Br Pakpahan, R. N., & Hidayat, R. (2023). The Influence Of Service Quality And Facilities On The Decisions Of Guests To Stay At The Grand Cityhall Hotel Medan. Jurnal Ekonomi, 12(03), 792–799. http://ejournal.seaninstitute.or.id/index.php/Ekonomi

Gamatri, N. L. S., Subadra, I. N., Yuda, I. B. N. K. P., & Sudarsana, K. (2024). Pengaruh Harga Kamar dan Fasilitas Kamar Terhadap Keputusan Tamu Menginap Di The Haven Suites Bali Berawa. Bali Journal of Hospitality, Tourism, and Culture Research, I(1). https://doi.org/https://doi.org/10.5281/zenodo.10466361

Honggoriansyah, D., Karo Karo, P., & Permatasari, M. (2020). Pengaruh Promosi dan Harga Terhadap Keputusan Pembelian Pada Hotel Berbintang Tiga Di Kota Palembang. Jurnal Kepariwisataan Dan Hospitalitas, 4(2), 82. https://doi.org/10.24843/jkh.2020.v04.i02.p06

Indrasari, M. (2019). Pemasaran dan Kepuasan Pelanggan. Unitomo Press.

Kuntari, R. (2022). Dasar-Dasar Perhotelan (E. Octavia (ed.)). PT. Dinamika Astrapedia Sejahtera.

Ling, T. S., & Pratomo, A. W. (2020). Pengaruh Brand Image, Persepsi Harga dan Word Of Mouth Terhadap Keputusan Pembelian Konsumen The Highland Park Resort Hotel Bogor. Jurnal Ilmiah Pariwisata Kesatuan, 1(1), 31–42. https://doi.org/10.37641/jipkes.v1i1.325

Maladi, K., & Sofiani. (2023). Pengaruh Harga Dan Fasilitas Terhadap Keputusan Menginap Di Aloft Hotel Jakarta Wahid Hasyim. Jurnal FAME, 6(1), 26–31. https://doi.org/http://dx.doi.org/10.30813/fame.v6i1.4229

Mujari. (2020). Pengaruh Harga Kamar Dan Fasilitas Terhadap Keputusan Menginap Pada Hotel Simpang Baru Lahat. Journal of Management and Bussines (JOMB), 2(Juni), 46–57. https://doi.org/https://doi.org/10.31539/jomb.v2i1.1278

Paramita, D. R. W. D., Rizal, N., & Sulistyan, R. B. (2021). Metode Penelitian Kuantitatif: Buku Ajar Perkuliahan Metodologi Penelitian Bagi Mahasiswa Akuntansi & Manajemen (3rd ed.). Widya Gama Press.

Priadana, P. D. H. M. S., & Sunarsi, D. (2021). Metode Penelitian Kuantitatif. Pascal Books.

Ro’son, A., Rambulangi, A. C., & Limbongan, M. E. (2023). Pengaruh Faktor Harga , Fasilitas , Lokasi dan Kualitas Pelayanan Terhadap Keputusan Konsumen untuk Menginap di Toraja Heritage Hotel. Transformasi: Journal of Economics and Business Management, 2(4), 01–11. https://doi.org/https://doi.org/10.56444/transformasi.v2i4.1109

Rofiqoh, I., & Zulhawati, Z. (2020). Metode Penelitian Kuantitatif, Kualitatif dan Campuran. https://doi.org/https://doi.org/10.37641/jipkes.v1i1.325

Sugiyono. (2019). Metode Penelitian Kuanitatif, Kualitatif, dan R&D. Alfabeta, Bandung.

Suratmiyati, S., & Anggoro, Y. (2020). Pengaruh Harga dan Lokasi Terhadap Keputusan Pembelian Produk Jasa. Management and Business Review, 4(1), 52–59. https://doi.org/10.21067/mbr.v4i1.4629

Susanti, A., & Yuliana, Y. (2024). Pengaruh Harga Dan Kualitas Pelayanan Terhadap Keputusan Menginap Di Pangeran Beach Hotel Padang. Jurnal Manajemen Pariwisata Dan Perhotelan, 2(2), 208–218. https://doi.org/https://doi.org/10.59581/jmpp-widyakarya.v2i2.2861

Taan, H., Abdussamad, Z. K., & Palangka, I. (2020). Fasilitas Dan Lokasi Terhadap Keputusan Konsumen Menginap Di Grand Q Hotel Kota Gorontalo. Jurnal Aplikasi Manajemen Dan Inovasi Bisnis, 2, 53–65. https://doi.org/http://dx.doi.org/10.47201/jamin.v2i2.50

William, D., Marpaung, F. K., Yuniar, J., & Leslie, C. (2023). Pengaruh Harga, Kualitas Pelayanan Dan Promosi Terhadap Keputusan Pembelian Konsumen Untuk Menginap Di Hotel Kota Medan. Management Studies and Enterpreneurship Journal, 4(December 2022), 303–308. https://doi.org/https://doi.org/10.37385/msej.v4i1.1165

Zusrony, E. (2021). Perilaku Konsumen Di Era Modern (R. A. Kusumajaya (ed.)). Yayasan Prima Agus Teknik.