The Influence Of Price, Product Quality, And Brand Image On The Purchase Decision Of The Oppo Reno 8 Smartphone At Andalas Super Store KM.4 Balikpapan

Ma'Rifa Siwi Hastuti; C.Prihandoyo; Stepanus Dedy Deomendes

Authors

Ma'Rifa Siwi Hastuti Management and Business Study Program, University of Balikpapan
C.Prihandoyo Management and Business Study Program, University of Balikpapan
Stepanus Dedy Deomendes Management and Business Study Program, University of Balikpapan

Keywords:

Price, Product Quality, Brand Image

Abstract

The Objerctive of this study was to determine the influence of price, product quality, and brand image on purchasing decisions for the Oppo Reno 8 smartphone at Andalas Supe Store KM.4 Balikpapan.This research was carried out at Andalas Super Store KM.4 Balikpapan, with 193 respondents. This research method used quantitative methods. Data collection was done by distributing questionnaires through google form. The data analysis technique used is multiple linear analysis by conducting instrument test, classical assumption tests, and partial hypothesis tests (t-test). The results show that the variables proce, product quality, and brand image have a positive and significant influence on purchasing decisions at Andalas Super Store KM.4 Balikpapan.

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