Analysis Of Competitive Strategies At The Santika Premier Dyandra Hotel Medan In Facing Competition In The Hotel Industry In The City Of Medan

Liska Ramadhani; Dewi Shinta Wulandari Lubis

Authors

Liska Ramadhani Tourism Management, Sekolah Tinggi Ilmu Manajemen Sukma, Jln. Sakti Lubis No. 80 Simpang Limun , Medan, Indonesia
Dewi Shinta Wulandari Lubis Tourism Management, Sekolah Tinggi Ilmu Manajemen Sukma, Jln. Sakti Lubis No. 80 Simpang Limun , Medan, Indonesia

Keywords:

Tourism, Hotel, Strategy, Strategies

Abstract

Hotels are a service sector that offers services, such as overnight services, front office, food and beverage, and also recreation. It is know that the number of hotels has increased significantly in the 2021-2023 priode. this research aims to determine the development of competition in the hotel industry at the santika premiere dyandra medan petisah, medan city, north sumatera. This research uses qualitative methods with in-depth interview participant observation. The result of this research at the santika premiere dyandra hotel medan in facing competition in the hotel industry in the city of medan and a sales marketing has carried out their responsibilities and their job desk well and always provides profesional direction,carrying out B2B (business to business) B2C (Business to Customers) marketing, maake sales calls, sales visit, promotion and events. All front office Departements always apply the characteristics of service dimensions,,namely is tangible, reliability, responsiveness,assurance and emphaty.

Downloads

Download data is not yet available.

References

Agustian, E., Mutiara, I., & Rozi, A. (2020). strength. J-MAS (Jurnal Manajemen Dan Sains), 5(2), 257. https://doi.org/10.33087/jmas.v5i2.192

Alapján-, V. (2023). Five Force. 1–23.

Andika, R., & Probo Subanu, L. (2023). J Kepariwisataan Indonesia Directorate of Strategic Review Deputy of Strategic Policy Ministry of Tourism and Creative Economy/ Tourism and Creative Economy Agency Republic of Indonesia. Application of Analytic Hierarchy Process (Ahp) Method in Comparing Stakeholder Perceptions of Tourism Impact in Mentawai Islands.

Barat, P. J. (2020). kualitatif.

Batoebara, M. U., & Zebua, D. (2023). Peran Public Relations Dalam Meningkatkan Citra Positif Hotel Santika Premiere Dyandra Medan. Network Media, 4(2), 20–39. https://doi.org/10.46576/jnm.v4i2.1403

bidin A. (2017). buku metodelogi prnrlitian. In Вестник Росздравнадзора (Vol. 4, Issue 1).

BPS. (2023). Perkembangan Pariwisata dan Transportasi Udara Juni 2023. Surakartakota.Bps.Go.Id, 26, 1–12. https://surakartakota.bps.go.id/pressrelease/2023/08/01/239/perkembangan-pariwisata--dan-transportasi-udara-juni-2023.html

Dr. Drs. Thobby Wakarmamu, S. M. S. (2021). Metode Penelitian Kualitatif Penerbit Cv.Eureka Media Aksara. Metode Penelitian Kualitatif Penerbit Cv.Eureka Media Aksara, 78.

Dr. Helena Vonny Opit, M. S. (2019). Industri Perhotelan 12345678910. Angewandte Chemie International Edition, 6(11), 951–952., 2, 7.

Fitriadi, B. (2020). Strategi Bersaing: Suatu Kajian Perumusan Strategi Pemasaran Guna Meraih Keunggulan Kompetitif (1). Jurnal Administrasi Bisnis, 5(1), 1–11.

Harefa, N. H., Sihombing, M., & Harahap, K. (2022). Analisis Strategi Bersaing Hotel Soliga Dalam Menghadapi Persaingan Industri Perhotelan Di Kota Gunungsitoli, Sumatera Utara. Journal Business Administration: Entrepreneurship and Creative Industry, 1(2), 1–12. https://doi.org/10.32734/jba.v1i2.9556

Harjanti, S. (2023). Menciptakan Keunggulan Bersaing (7). Jurnal Ekonomi Dan Kewirausahaan, 4(1), 41–55.

Hasibuan, S., Rodliyah, I., Thalhah, S. Z., Ratnaningsih, P. W., & E, A. A. M. S. (2022). Media penelitian kualitatif. In Jurnal EQUILIBRIUM (Vol. 5, Issue January). http://belajarpsikologi.com/metode-penelitian-kualitatif/

Herdiansya. (2023). Pengembangan Wisata Sejarah. Journal of Chemical Information and Modeling, 53(9), 1689–1699.

Kamaluddin, I. (2020). Analisis Swot. Jurnal Ilmu Manajemen Terapan, 1(4), 342–354. https://doi.org/10.31933/jimt.v1i4.183

Labibah, A. S., Purnama, I., Suraya, N., Wulandari, S., Riofita, H., Islam, U., Sultan, N., & Kasim, S. (2024). Maksimalkan Keunggulan Daya Saing Melalui Peran Strategis SDM Hotel Bintang Tiga : Studi Kasus Hotel Ameera Pekanbaru. 2(5), 809–818.

Maulina, L. (2023). Revitalisasi Industri Perhotelan Dengan Inovasi Teknologi : Meningkatkan Keunggulan Bersaing Dan Pengalaman Pelanggan. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 7(1), 504–519. https://doi.org/10.31955/mea.v7i1.2962

Melasari, S., Sujana, I. N., & Suwena, K. R. (2020). Analisis Swot Pada Hotel Banyualit Singaraja. Jurnal Pendidikan Ekonomi Undiksha, 10(2), 365. https://doi.org/10.23887/jjpe.v10i2.20131

Sugiyanto, E. K., & Kurniasari, F. (2020). DIMENSI KUALITAS PELAYANAN SEBAGAI UPAYA PENINGKATAN KEPUASAN PELANGGAN (Studi Pada Pelanggan Hotel X Semarang). Business Management Analysis Journal (BMAJ), 3(2), 112–125. https://doi.org/10.24176/bmaj.v3i2.5372