The Effect of Perceived Usefulness and Perceived Ease of Use on Behavioral Intention Mediated by User Satisfaction in E-Commerce Users
Keywords:
Perceived of Usefulness, Perceived Ease of Use, Behavioral Intentions, User SatisfactionAbstract
The purpose of the study is to determine perceived usefulness and perceived ease of use on behavioral intention mediated by user satisfaction in e-commerce users. The research method used is a quantitative method with a survey approach. Data collection technique by distributing questionnaires to respondents. The population in the study was 2568 students of the Faculty of Business and Economics with a sample of 97 respondents. The results of the study were (1) Perceived Usefulness has a significant effect on Behavioral Intention to Use, (2) Perceived Ease of Use has a significant effect on Behavioral Intention to Use, (3) Perceived Usefulness has a significant effect on Satisfaction, (4) Perceived Ease of Use has a significant effect on Satisfaction, (5) Satisfaction has a significant effect on Behavioral Intention to Use, (6) Perceived Usefulness has a significant effect on Behavioral Intention to Use mediated by satisfaction, (7) Perceived Ease of Use has a significant effect on Behavioral Intention to Use mediated by satisfaction,
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