The Effect Of Ambience And Service Quality Of Coworking Space On Customer Satisfaction In Bandung City
Keywords:
ambience, service quality, customer satisfactionAbstract
Coworking space is a shared workspace that is used as a place for startup workers, freelancers, and remote workers to support activities and increase work productivity. The high level of competition in the creative industry followed by a growing market share makes Coworking space in Bandung need to improve the atmosphere and quality of service to maintain its existence and grow. Coworking space users or consumers have increased from year to year causing entrepreneurs to compete for potential customers. This study aims to help coworking space entrepreneurs to find out the characteristics of coworking space users in the city of Bandung and the effect of atmosphere and service quality on customer satisfaction. The research method uses descriptive and analytical quantitative methods. Non probability sampling technique using purposive sampling with Lemeshow formula. The research data used primary data obtained through questionnaires from 141 respondents and secondary data obtained from literature studies. Data processing using IBM SPSS Statistics 23.0. The results of the analysis show that the atmosphere and quality of coworking space services have a positive and significant effect both simultaneously and partially on customer satisfaction in Bandung City. And obtained multiple regression equation Y = 5.084 + 0.151X1 + 0.347X2 where Y shows customer satisfaction, X1 shows the atmosphere, and X2 shows the quality of service.
Downloads
References
Adhari, I. Z. (2021). Kepuasan Pelanggan dan Pencapaian Brand Trust. CV Penerbit Qiara Media.
Bouncken, R., Ratzmann, M., Barwinski, R., & Kraus, S. (2020). Coworking spaces: Empowerment for entrepreneurship and innovation in the digital and sharing economy. Journal of Business Research, 114(February), 102–110. https://doi.org/10.1016/j.jbusres.2020.03.033
Ibrahim, M. B., Sari, F. P., Kharisma, L. P. I., Kertati, I., Artawan, P., Sudipa, I. G. I., Simanihuruk, P., Rusmayadi, G., Nursanty, E., & Lolang, E. (2023). METODE PENELITIAN BERBAGAI BIDANG KEILMUAN (Panduan & Referensi). PT. Sonpedia Publishing Indonesia.
Idrus, D. S. Al. (2019). Kualitas Pelayanan dan Keputusan Pembelian. Media Nusa Creative.
Maemanah, Shafira., Larasati, Dwinita., Adhitama, G. P. (2018). Kajian Faktor-faktor Pembentuk Lingkungan Kerja pada Desain Interior Coworking Space di Kota Bandung. Jurnal Itenas Rekarupa, 5(1), 1–10.
Rese, A., Görmar, L., & Herbig, A. (2022). Social networks in coworking spaces and individual coworker’s creativity. In Review of Managerial Science (Vol. 16, Issue 2). Springer Berlin Heidelberg. https://doi.org/10.1007/s11846-021-00445-0
Statista. (2021). Number of coworking spaces worldwide 2021 | Statista.
Surbakti, R. T., & Danil, L. (2020). Analisis Peluang Dan Tantangan Industri Coworking Space Studi Kasus: Co&Co Working Space Bandung. Manners, III(1).
Tjiptono, F., & Chandra, G. (2019). Service, Quality dan Customer Satisfaction (5th ed.). Andi.
Utami, Y. R. (2018). Pengaruh Kualitas Layanan Coworking Space Terhadap Kepuasan di Kolaborato. 1–77.
Adhari, I. Z. (2021). Kepuasan Pelanggan dan Pencapaian Brand Trust. CV Penerbit Qiara Media.
Bouncken, R., Ratzmann, M., Barwinski, R., & Kraus, S. (2020). Coworking spaces: Empowerment for entrepreneurship and innovation in the digital and sharing economy. Journal of Business Research, 114(February), 102–110. https://doi.org/10.1016/j.jbusres.2020.03.033
Ibrahim, M. B., Sari, F. P., Kharisma, L. P. I., Kertati, I., Artawan, P., Sudipa, I. G. I., Simanihuruk, P., Rusmayadi, G., Nursanty, E., & Lolang, E. (2023). METODE PENELITIAN BERBAGAI BIDANG KEILMUAN (Panduan & Referensi). PT. Sonpedia Publishing Indonesia.
Idrus, D. S. Al. (2019). Kualitas Pelayanan dan Keputusan Pembelian. Media Nusa Creative.
Maemanah, Shafira., Larasati, Dwinita., Adhitama, G. P. (2018). Kajian Faktor-faktor Pembentuk Lingkungan Kerja pada Desain Interior Coworking Space di Kota Bandung. Jurnal Itenas Rekarupa, 5(1), 1–10.
Rese, A., Görmar, L., & Herbig, A. (2022). Social networks in coworking spaces and individual coworker’s creativity. In Review of Managerial Science (Vol. 16, Issue 2). Springer Berlin Heidelberg. https://doi.org/10.1007/s11846-021-00445-0
Statista. (2021). Number of coworking spaces worldwide 2021 | Statista.
Surbakti, R. T., & Danil, L. (2020). Analisis Peluang Dan Tantangan Industri Coworking Space Studi Kasus: Co&Co Working Space Bandung. Manners, III(1).
Tjiptono, F., & Chandra, G. (2019). Service, Quality dan Customer Satisfaction (5th ed.). Andi.
Utami, Y. R. (2018). Pengaruh Kualitas Layanan Coworking Space Terhadap Kepuasan di Kolaborato. 1–77.
