The Influence Of Seminars, Workshops And Social Media Campaigns On Tax Paying Compliance At The Tegalega Bandung Tax Service Office (KPP)
Keywords:
Seminar, Workshop, Social Media, Tax Compliance, TaxpayersAbstract
Information technology can expand access to tax information, simplify the process of reporting and paying taxes, and provide various educational platforms that can be accessed by all levels of society so that it is expected to increase compliance in carrying out tax obligations. This study aims to analyse the effect of seminars, workshops, and social media campaigns on increasing tax compliance at the Tegalega Bandung Tax Office (KPP). The research method used is quantitative method using a questionnaire processed through regression and correlation analysis, as well as reliability and validity tests. The questionnaire was distributed to individual taxpayers with 100 respondents registered at the Tegalega Bandung Tax Office. The results showed that the regression coefficient value of 0.45 for seminars, 0.35 for workshops, and 0.30 for social media campaigns, indicating that every one unit increase in taxpayers' perceptions of the three variables is associated with a significant increase in tax compliance. A significance level of less than 0.05 indicates that these results are statistically significant. The correlation coefficient values indicate a positive and significant relationship between the three variables and tax compliance, with seminars having the highest correlation, followed by workshops and social media campaigns. Overall, seminars, workshops and social media campaigns each contributed positively to increasing taxpayers' knowledge and awareness of the importance of paying taxes on time.
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