FACTORS THAT INFLUENCE ON THE DEVELOPMENT OF PAID AGRO-TOURISM IN THE MARKET TRANSMISSION VILLAGE

Authors

  • Adelina Lubis Universitas Medan Area
  • Indah Apriliya Universitas Medan Area
  • Kartika Anggraeni Simbolon Universitas Medan Area
  • Nurul Wardani Lubis Universitas Negeri Medan

Keywords:

Agrotourism, attraction, management, community participation

Abstract

Pasar Melintang Village has a stretch of rice fields that have not been widely developed into an agro-tourism destination in North Sumatra. The purpose of this study was to examine what factors influence the development of agro-tourism in Pasar Melintang Village in Deli Serdang. The respondents of this study amounted to sixty-three people who live in Lubuk Pakam District and have visited the location, the sampling technique used is a combination of purposive and accidental sampling with the following criteria: 1) minimum age 17 years, 2) minimum high school education, 3) have visited rice field tourism sites. The analysis technique uses Confirmatory Factor Analysis with eleven-factor variables. Of the eleven variables, three factors were formed: attractiveness, management, and community participation

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Published

2023-01-16

How to Cite

Lubis, A., Apriliya, I., Simbolon , K. A., & Lubis, N. W. (2023). FACTORS THAT INFLUENCE ON THE DEVELOPMENT OF PAID AGRO-TOURISM IN THE MARKET TRANSMISSION VILLAGE. Jurnal Ekonomi, 12(01), 525–530. Retrieved from https://ejournal.seaninstitute.or.id/index.php/Ekonomi/article/view/514