DIGITAL MARKETING AS A SOLUTION TO THE CHALLENGE OF MSME MARKETING SUCCESS IN THE ERA OF THE COVID-19 PANDEMIC
Keywords:
Digital Marketing, MSMEs, Business Continuity, E-commerceAbstract
This study examines how Digital Marketing is one of the solutions used by MSMEs to survive and grow in the Covid-19 pandemic era. The object of research is 35 thousand MSMEs who have been affected by the pandemic era. The method used in this research is a literature study. The results of this study are that in the era of the epidemic, consumers almost forgot about the brand, so that promotion through digital advertising can remind brand awareness. Digital marketing can expand the marketing reach of MSMEs. And with the massive use of digital marketing, it has been done to increase customer awareness. Maketplace is a form of investment from e-commerce, namely solutions or changes in marketing and sales methods.
Downloads
References
Aliami, S., Hakimah, E. N., & Fauji, D. A. S. (2018). Dampak Pengembangan Pemasaran Digital pada Startup’s (Studi Kasus pada Wirausaha Baru). Ekonika, 3(1)
Bosma, N., Sanders, M., & Stam, E. (2018). Institutions, entrepreneurship, and economic growth in Europe. Small Business Economics, 51(2), 483-499.
Dianari, R. G. F. (2018). Pengaruh e-Commerce Terhadap Pertumbuhan Ekonomi Indonesia. Bina Ekonomi, 22(1), 43-62.
Diez-Martin, F., Blanco-Gonzalez, A., & Prado-Roman, C. (2019). Research challenges in digital marketing: sustainability. Sustainability, 11(10), 2839.
Estrin, S., Mickiewicz, T., & Stephan, U. (2016). Human capital in social and commercial entrepreneurship. Journal of business venturing, 31(4), 449-467.
Febriantoro, W. (2018). Kajian dan strategi pendukung perkembangan e-commerce bagi UMKM Di Indonesia. Jurnal Manajerial, 17(2), 184.
López García, J. J., Lizcano, D., Ramos, C. M., & Matos, N. (2019). Digital marketing actions that achieve a better attraction and loyalty of users: An analytical study. Future Internet, 11(6), 130.
Iqbal, M. (2015). SME governance in Indonesia–a survey and insight from private companies. Procedia Economics and Finance, 31, 387-398.
Katadata. (2020). Digitalisasi, Strategi UMKM Selamat Dari Krisis. Diunduh melalui https:// katadata.co.id/katadatainsightsce nter/analisisdata/5f03cf11e0198/digitalis asi-strategiumkm-selamat-dari-krisis.
Magdalena, H., & Ellyani, W. (2018). Strategi memanfaatkan e-commerce dalam memasarkan makanan khas Bangka (Studi Kasus: Aneka Citra Snack). Cogito Smart Journal, 3(2), 286- 298.
Mustika, M. (2019). Penerapan Teknologi Digital Marketing Untuk Meningkatkan Strategi Pemasaran Snack Tiwul. JSAI (Journal Scientific and Applied Informatics), 2(2), 165–171. https://doi.org/10.36085/jsai.v2i2.352
Santoso, R. (2019). Public Relation: Suatu Pengantar 1st ed. Yogyakarta: Graha Ilmu.
Santoso, R., Shinta, R., & Fianto, A. Y. A. (2019). Pengaruh Bauran Pemasaran Jasa terhadap Keputusan Berkunjung ke Wisata Bahari Jawa Timur. Jurnal MEBIS (Manajemen dan Bisnis), 4(2), 73-86.
Sumarni, Murti dan John Soeprihanto. 2010. Pengantar Bisnis Dasar-dasar Ekonomi Perusahaan. Edisi ke 5. Yogyakarta: Liberty Yogyakarta
Syairozi, M. I., & Wijaya, K. (2020, October). Migrasi Tenaga Kerja Informal: Studi Pada Kecamatan Sukorejo Kabupaten Pasuruan. In Seminar Nasional Sistem Informasi (SENASIF) (Vol. 4, pp. 2383-2394).
Susanti, I., Syairozi, M. I., & Lukman, H. Y. W. (2021). Analisis Sistem Manajemen Dalam Pengelolaan Bumdes Di Desa Bluluk. Jurnal Sains Sosio Humaniora, 5(2), 701-710.
Zed, M. (2004). Metode Penelitian Kepustakaan 1st ed. Jakarta: Yayasan Obor Indonesia.
