Transformation Of Generation Z Tourism Management In Visiting Halal Tourism In Banda Aceh City

Ismail Ismail; Lisnawati Lisnawati

Authors

Ismail Ismail Office Administration, Politeknik Kutaraja, Banda Aceh, Indonesia
Lisnawati Lisnawati Financial Analyst, Politeknik Kutaraja, Banda Aceh, Indonesia

Keywords:

halal tourism, gen Z, generation Z, Travel Decision, Tourism

Abstract

Halal tourism is considered a subcategory of religious tourism that was born from the concept of religious tourism which covers all aspects of a Muslim's life. Generation Z is identified as a generation that is very instrumental in growth, especially in the growth of halal tourism. The purpose of the study was to analyze the factors that influence Generation Z in doing halal tourism to Banda Aceh. This research uses quantitative methods with SEM (Structural Equation Modeling) approach. Development strategy through SWOT analysis. Based on the results of the study that the location variable on the decision of generation Z tourists has a significant effect. Based on the results of the calculation, the coordinate points are in quadrant I. The strategy to be used if it is in quadrant I is an aggressive strategy. This aggressive strategy (S-O) is carried out by utilizing existing opportunities with its strengths such as the atmosphere of tourist attractions providing comfort, friendly service, tourist attractions suitable for all groups, and the facilities provided at Halal Tourism Objects in the city of Banda Aceh are quite good. From the results of the calculation of IFAS and EFAS factors, several alternative strategies can be generated in marketing and managing Halal Tourism Objects in the city of Banda Aceh in supporting more effective marketing and management.

Downloads

Download data is not yet available.

References

Bilqistina, & Lase, A. (2023). TINJAUAN PROSES PENGEMBANGAN DESTINASI WISATA GAYO CAMPING GROUND DI TAKENGON ACEH. Jurnal Manajemen Pariwisata Dan Perhotelan, 1(2), 46–60.

Cupian, Rahmadita, A., & Annisa Noven, S. (2021). Analisis Faktor-Faktor yang Mempengaruhi Minat Masyarakat Mengunjungi Wisata Halal Sumatra Barat (Studi Kasus Wisatawan Muslim Milenial Indonesia). Jurnal Ilmiah Ekonomi Islam, 7(03), 1318–1326. http://jurnal.stie-aas.ac.id/index.php/jie

DALY, F. P. (2019). PENGARUH WISATA HALAL TERHADAP KEPUASAN WISATAWAN BERKUNJUNG KE KOTA BANDA ACEH. 11(1), 1–14. http://scioteca.caf.com/bitstream/handle/123456789/1091/RED2017-Eng-8ene.pdf?sequence=12&isAllowed=y%0Ahttp://dx.doi.org/10.1016/j.regsciurbeco.2008.06.005%0Ahttps://www.researchgate.net/publication/305320484_SISTEM_PEMBETUNGAN_TERPUSAT_STRATEGI_MELESTARI

Fadly, M., & Ismail, Y. (2019). Analisis Faktor-Faktor Dalam Pengembangan Wisata Halal Di Kabupaten Solok. Altasia : Jurnal Pariwisata Indonesia, 1(1), 1–11. https://doi.org/10.37253/altasia.v1i1.484

Kurniawati, R. (2022). FAKTOR - FAKTOR YANG MEMPENGARUHI KEPUTUSAN WISATAWAN INDONESIA BERKUNJUNG KE WISATA HALAL LUAR NEGERI. Universitas ISlam Negeri Syarif Hidayatullah Jakarta.

Lutfi, M., & Azizah, W. (2023). Analisis Faktor Yang Mempengaruhi Partisipasi Masyarakat Dalam Pengembangan Wisata Halal Di Provinsi Sumatera Barat. Madani Syari’ah, 6(1), 68–80. https://doi.org/10.51476/madanisyariah.v6i1.455

Maudhunati, S. (2021). ANALISIS POTENSI DAN STRATEGI PENGEMBANGAN WISATA SYARIAH DALAM MENINGKATKAN EKONOMI DAERAH (Studi Pada Objek Wisata Puncak Al-Kahfi Pantan Terong Aceh Tengah).

Muthmainnah, S. R., & Rubiyanti, R. N. (2020). Pengaruh faktor pendorong dan penarik minat wisata halal ke luar negeri dengan religiusitas sebagai variabel moderator. Jurnal Penelitian Ilmu Manajemen (JPIM), 5(3), 274–285. https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/361

Nur, M. M., Fikri, J., Dharma, Y., Hamdani, & Munardi. (2023). Analisis Faktor-Faktor Yang Mempengaruhi Generasi Z Dalam Mengunjungi Objek Wisata Halal Di Kota Lhokseumawe. Jurnal Ilmiah Ekonomi Islam, 9(3), 4692–4700. https://doi.org/10.29040/jiei.v9i3.10431

Nurrokhim, Nengsih, T. A., & Ridho, M. T. (2023). Pengaruh Faktor Pengembangan Destinasi Wisata Terhadap Minat Berwisata Halal di Kota Jambi. Jurnal Ilmiah Ekonomi Dan Manajemen, 1(3), 250–264.

Samsidar, Agustinawati, Miranda, & Sari, F. M. (2023). Faktor-faktor Yang Mempengaruhi Wisatawan Dalam Memilih Objek Pariwisata Halal Di Kota Lhokseumawe. Jurnal Visioner & Strategis, 12(1), 57–60. https://journal.unimal.ac.id/visi/article/view/1093%0Ahttps://journal.unimal.ac.id/visi/article/viewFile/1093/496

Soleh, H. (2017). Faktor-Faktor Yang Mempengaruhi Daya Tarik Wisata Air Terjun Aek Martua Di Desa Tangun Kecamatan Bangun Purba Kabupaten Rokan Hulu Provinsi Riau. Jom FISIP, 4(1), 1–12.

Somadi, Cupian, & Hayati, A. (2024). Faktor Yang Mempengaruhi Pengambilan Keputusan Wisatawan Untuk Berkunjung Ke Wisata Halal. Jurnal Nusantara Aplikasi Manajemen Bisnis, 9(1), 1–19. https://doi.org/10.29407/nusamba.v9i1.19901

Utomo, S. B., Ichsan, R. N., Fauzan, T. R., Lotte, L. N. A., & Zakaria, M. (2024). Religiusitas sebagai Moderasi dan Faktor yang Mempengaruhi Niat Wisatawan Mengunjungi Wisata Halal di Indonesia. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 5(7), 3893–3905. https://doi.org/10.47467/elmal.v5i7.4172

Widiastuti, A., & Nurhayati, A. S. (2019). Faktor-Faktor yang Mempengaruhi Pengembangan Desa Wisata Nganggring Sleman. Jurnal Ilmiah WUNY, 1(1). https://doi.org/10.21831/jwuny.v1i1.26852