The Impact Of Tiktok Live Information On Impulsive Buying Behavior
Keywords:
TikTok Live Information, impulsive buyingAbstract
With its TikTok Live feature, TikTok has emerged as an influential platform shaping purchasing behavior. However, more research needs to be conducted that thoroughly examines the impact of TikTok Live information on impulsive buying behavior. This study aims to analyze the influence of TikTok Live information on impulsive buying behavior using a quantitative approach. Data were collected from 140 respondents through a purposive sampling technique. The study is grounded in the theory that TikTok Live is an interactive feature enabling real-time communication of product information to audiences, fostering consumer trust and engagement, which may trigger impulsive purchasing decisions. Impulsive buying refers to spontaneous purchasing decisions driven by emotions and various factors, such as brand loyalty, the desire to try new products, or being enticed by discounts. The findings reveal that the information conveyed through TikTok Live significantly negatively influences impulsive buying behavior. This suggests detailed TikTok Live information encourages rational consumer decision-making, reducing impulsive purchasing tendencies.
Downloads
References
Agustinna, A. S., & Sudarusman, E. (2024). Motivasi Belanja Hedonis, Gaya Hidup, Dan Keterlibatan Fashion Pada Pembelian Impulsif. In Eka Sudarusman (Vol. 5, Issue 1).
Anisa, Risnawati, R., & Chamidah, N. (2022). Pengaruh Word Of Mouth Mengenai Live Streaming Tiktok Shop Terhadap Keputusan Pembelian Konsumen. Jurnal Komunikasi Pemberdayaan, 1(2), 131–143. Https://Doi.Org/Https://Doi.Org/10.47431/Jkp.V1i2.230
Ardiyanti, V. D. (2023). The Effect Of Tiktok Live Streaming Shopping On Impulse Buying Behavior In The 2023 Global Crisis. In Asian Journal Of Logistics Management (Vol. 2, Issue 1).
Chantika, I. A. P. L., Safitri, E. M., & Wulansari, A. (2023). Analisis Kepuasan Pengguna E-Peken Surabaya Menggunakan Delone And Mclean Information System Success Model (Issm).
Data Indonesia. (2024). Jumlah Pengguna Sisial Media Aktif Indonesia.
Fauzan, R., Dipo Priantono, T., Yuliana, L., Paramadina, U., & Manajemen, S. (2023). Pengaruh Brand Familiarity Dan Perceived Quality Terhadap Brand Credibility. Jurnal Cahaya Mandalika ISSN 2721-4796, 4(2), Article 2. https://doi.org/10.36312/jcm.v4i2.1995
Fitria, S., Mahrinasari, M., & Fihartini, Y. (2024). Impulsive Buying Behavior In E-Commerce Live Streaming Based On The Stimulus Organism Response (Sor) Framework In Women’s Clothing Products (Study On Live Streaming Shopee). Journal Of Economics, Finance And Management Studies, 07(03). Https://Doi.Org/10.47191/Jefms/V7-I3-32
Juliana, H. (2023). Pengaruh Siaran Langsung Dan Manfaat Yang Dirasakan Terhadap Niat Beli Melalui Kepercayaan Konsumen Pada Aplikasi Tiktok Shop. Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi Dan Akuntansi, 1(6), 1517–1538. Https://Doi.Org/10.54443/Sinomika.V1i6.754
Kamanda, S. V. (2023). Pengaruh Fitur Live Terhadap Keputusan Pembelian Produk Pada Pelanggan E-Commerce Shopee. Jurnal Al-Amal, 2(1), 1–7.
Khoiroh, A., Elvira, D., Yuliana, L., & Studi Manajemen, P. (2023). Pengaruh Brand Signature Dan Brand Logo Terhadap Brand Reputation. Agustus, 16(2), 2023. Https://Doi.Org/10.46306/Jbbe.V16i2
Li, M., Wang, Q., & Cao, Y. (2022). Understanding Consumer Online Impulse Buying In Live Streaming E-Commerce: A Stimulus-Organism-Response Framework. Int. J. Environ. Res. Public Health, 19. Https://Doi.Org/10.3390/10.3390/Ijerph19074378
Nurhasanah, A., Day, S. C. P., & Sabri. (2023). Media Sosial Tiktok Sebagai Media Penjualan Digital Secara Live Di Kalangan Mahasiswa Universitas Ahmad Dahlan. Jssh (Jurnal Sains Sosial Dan Humaniora), 7(2), 69. Https://Doi.Org/10.30595/Jssh.V7i2.16304
Octarina, J. S. (2024). Penggunaan Fitur Live Streaming Tiktok Pada Perilaku Impulsive Buying Dewasa Muda Kota Surabaya.
Paulus, A. (2024). Analisis Live Streaming Tiktok Sebagai Aplikasi Komunikasi Digital Dan Dampaknya Pada Purchase Intention Studi Kasus Brand Senikersku. Https://Doi.Org/10.52960/A.V4i1
Rizkya, S. N., Sarah, S., & Wijaya, F. (2024). Pengaruh Flash Sale, Gratis Ongkos Kirim, Dan Live Streaming Terhadap Impulsive Buying Pada Pengguna Shopee. Jurnal Ilmu Sosial, Manajemen, Akuntansi, & Bisnis, 5(1), 83–99. Https://Doi.Org/Https://Doi.Org/10.47747/Jismab.V5i1.1629
Saksono, A. S., & Untoro, W. (2023). Konseptual Perceived Ease Of Use Dan Perceived Usefulness Konsumen Dalam Penggunaan Aplikasi Shopee Di Surakarta Dengan Discount Sebagai Variabel Moderasi. Seminar Nasional Pariwisata Dan Kewirausahaan (Snpk), 2, 360–368. Https://Doi.Org/Https://Doi.Org/10.36441/Snpk.Vol2.2023.141
Salsabila, F., & Fitria, S. (2023). Analisis Perkembangan Bisnis Skincare Dengan Menggunakan Live Streaming Tiktok Sebagai Media Promosi (Studi Pada Brand Skincare Lokal Alldays). Diponegoro Journal Of Management, 12(4), 10. Http://Ejournal-S1.Undip.Ac.Id/Index.Php/Dbr
Saniyyah, F. (2024). Pengaruh Intensitas Penggunaan Flash Sale Dan Live Shopping Terhadap Impulse Buying Pada E-Commerce (Survey Pada Siswa Kelas X Dan Xi Di Sman 22 Bandung).
Secha, J., & Sumardjijati, S. (2024). Penggunaan Fitur Live Streaming Tiktok Pada Perilaku Impulsive Buying Dewasa Muda Kota Surabaya. Jiip - Jurnal Ilmiah Ilmu Pendidikan, 7(5), 4893–4899. Https://Doi.Org/10.54371/Jiip.V7i5.4312
Suhyar, S. V., & Pratminingsih, A. (2023). The Influence Of Live Streaming And Trust On Impulsive Buying In The Purchase Of Skintific Skincare Products Pengaruh Live Streaming Dan Trust Terhadap Impulsive Buying Dalam Pembelian Produk Skincare Skintificid 2 *Corresponding Author. In Management Studies And Entrepreneurship Journal (Vol. 4, Issue 2). Http://Journal.Yrpipku.Com/Index.Php/Msej
Supriyaningsih, O., Kurniati, E., & Adetya, P. S. (2024). Pengaruh Live Streaming Shopping Dan Time Limit Terhadap Perilaku Impulsive Buying Pada Pembelian Online Di Aplikasi Tiktokshop Dalam Perspektif Bisnis Syariah. Jurnal Ilmu Manajemen, Ekonomi Dan Kewirausahaan, 2(3), 351–364. Https://Doi.Org/10.58192/Wawasan.V2i3.2340
Wadera, D., & Sharma, V. (2019). Impulsive Buying Behavior In Online Fashion Apparel Shopping: An Investigation Of The Influence Of The Internal And External Factors Among Indian Shoppers 55 Impulsive Buying. Https://Www.Researchgate.Net/Publication/335061840
Wang, S., Paulo Esperança, J., & Wu, Q. (2023). Effects Of Live Streaming Proneness, Engagement And Intelligent Recommendation On Users’ Purchase Intention In Short Video Community: Take Tiktok (Douyin) Online Courses As An Example. International Journal Of Human–Computer Interaction, 39(15), 3071–3083. Https://Doi.Org/10.1080/10447318.2022.2091653
We Are Social. (2023). Digital 2022: Another Year Of Bumper Growth.
Winahyu, N. A., Astono, A. D., & Iskandar, D. A. (2024). Pengaruh Faktor Impulsive Buying Behavior Terhadap Keputusan Pembelian. 21–34.
Wongkitrungrueng, A., & Assarut, N. (2020). The Role Of Live Streaming In Building Consumer Trust And Engagement With Social Commerce Sellers. Journal Of Business Research, 117, 543–556. Https://Doi.Org/10.1016/J.Jbusres.2018.08.032
Yulius, A., & Aprillia, A. (2023). Pengaruh Live Streaming Terhadap Pembelian Impulsif Pada Platform Tiktok. Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Terakreditasi Sinta, 4(4), 809–821. www.Jim.Usk.Ac.Id/Ekm
Yuningsih, Lukita, C., & Pranata, S. (2024). Siaran Langsung Tiktok Terhadap Kesadaran Merek, Kepercayaan Merek, Dan Keputusan Pembelian. Bisnis Dan Industri (Ebi), 06(01), 53–62. Http://Jurnal.Cic.Ac.Id/53|
