Analysis of Smart Website Satisfaction Level with Importance Performance Analysis Method

Syaefulloh Syaefulloh; Asdelina Ritonga; Dian Putri Kriswayuni; Wari Fiyosa

Authors

Syaefulloh Syaefulloh Fakultas Ekonomi & Bisnis, Universitas Islam Riau, Pekanbaru
Asdelina Ritonga Fakultas Ekonomi & Bisnis, Universitas Islam Riau, Pekanbaru
Dian Putri Kriswayuni Fakultas Ekonomi & Bisnis, Universitas Islam Riau, Pekanbaru
Wari Fiyosa Fakultas Ekonomi & Bisnis, Universitas Islam Riau, Pekanbaru

Keywords:

Servqual Dimensions, Consumer Satisfaction Index, Importance Performance Analysis

Abstract

Riau Islamic University through SIMFOKOM (Information and Computing System), makes an application which is usually called Smart. Smart applications are web-based systems that are used for the online learning process, especially during the Covid-19 period. The purpose of this study was to determine the level of student satisfaction with the quality of the Smart website service. The quality of service used is the ServQual dimension. Sources of data used are primary data and secondary data. Primary data was obtained through a questionnaire. Secondary data is used to determine the sample. The sample used was selected randomly. Furthermore, it was analyzed using the consumer satisfaction index and importance performance analysis. The results showed that students were quite satisfied with the Smart website service. This is evidenced by the results of the average level of all indicators of 99.46%.

Downloads

Download data is not yet available.

References

Y. A. Siahaan and F. E. Gunawan, “Mengukur Tingkat Literasi Teknologi Informasi dan Komunikasi Mahasiswa di Indonesia,” JTIM J. Teknol. Inf. Dan Multimed., vol. 3, no. 2, pp. 63–69, 2021.

S. H. D. Hatmo, “Dampak pandemi covid-19 terhadap efektivitas pembelajaran jarak jauh secara daring,” Sch. J. Pendidik. dan Kebud., vol. 11, no. 2, pp. 115–122, 2021.

N. A. Nabila, “Pembelajaran daring di era Covid-19. Jurnal Pendidikan, 1, `1-10.,” 2020.

M. Hakim and A. Mulyapradana, “Pengaruh penggunaan media daring dan motivasi belajar terhadap kepuasan mahasiswa pada saat pandemik covid-19,” Widya Cipta J. Sekr. Dan Manaj., vol. 4, no. 2, pp. 154–160, 2020.

B. N. G. Bintang Narpati, M. H. Milda Handayani, and E. Bukhari, “Aplikasi Belajar Berbasis Digital Dapat Meningkatkan Motivasi Belajar Mahasiswa,” J. Komunitas, vol. 2, no. 2, pp. 87–93, 2019.

H. Susanto, “Pengaruh Layanan Akademik Terhadap Kepuasan Mahasiswa Program Pascasarjana Universitas Terbuka Pada Unit Program Belajar Jarak Jauh (UPBJJ) Mataram,” J. Pendidik. Terbuka dan Jarak Jauh, vol. 15, no. 2, pp. 88–98, 2014.

Algifari, “Mengukur Kualitas Layanan dengan Indeks Kepuasan, Metode Importance Performance Ananlysis dan Model Kano. BPFE,” 2016.

P. Kotler and K. L. Keller, “Marketing Management 15th Edition–Global.” United Kingdom: Pearson Education Limited, 2015.

Z. H. Rachman, “Pengaruh Kualitas Pelayanan Terhadap Kepuasan Mahasiswa Mengenai Web Fikom Unisba,” Bus. Innov. Entrep. J., vol. 2, no. 3, pp. 197–200, 2020.

F. Tjiptono, “Pemasaran Jasa–Prinsip,” Penerapan, dan Penelitian, Andi Offset, Yogyakarta, 2014.

A. SANDYBAYEV, “Best Practices in Logistics and Supply Chain Management in The Context of Global Research. Embracing Global Supply Chain Complexity to Drive Strategic Advantage,” Uluslararası Afro-Avrasya Araştırmaları Derg., vol. 5, no. 9, pp. 74–87, 2019.

M. Pagell, “Understanding the factors that enable and inhibit the integration of operations, purchasing and logistics,” J. Oper. Manag., vol. 22, no. 5, pp. 459–487, 2004.

A. Heiko and I.-L. Darkow, “The future role of logistics for global wealth–scenarios and discontinuities until 2025,” Foresight, 2013.

A. Arvianto, B. M. Sopha, A. M. S. Asih, and M. A. Imron, “City logistics challenges and innovative solutions in developed and developing economies: A systematic literature review,” Int. J. Eng. Bus. Manag., vol. 13, p. 18479790211039724, 2021.

B. Vrochidis, “Logistics Centres as economic drivers of their regions,” Host Univ. Erasmus Univ. Rotterdam, Dep. Erasmus Sch. Econ. Available online https//thesis. eur. nl/pub/14748/MA-thesis-B.-Vrochidis. pdf (Accessed 25 Oct. 2016), 2013.