SMARTPHONE SELECTION DECISION SUPPORT SYSTEM BY USING THE WEIGHTED PRODUCT METHOD

Andi Fauziah Yahya; Rafly Putratama Fitri; Jumaldi Jumaldi; Andi Hutami Endang

Authors

Andi Fauziah Yahya Entrepreneurship Department Institut Teknologi dan Bisnis Kalla Makassar, Indonesia
Rafly Putratama Fitri Entrepreneurship Department Institut Teknologi dan Bisnis Kalla Makassar, Indonesia
Jumaldi Jumaldi Entrepreneurship Department Institut Teknologi dan Bisnis Kalla Makassar, Indonesia
Andi Hutami Endang Information Systems Department Institut Teknologi dan Bisnis Kalla Makassar, Indonesia

Keywords:

Purchase Decision Analysis, Decision Support System, Weighted Product Model, Smartphone Purchase

Abstract

Smartphone has become a must-have device that is essential and integral part of life. It is no longer a luxury commodity but a basic life necessity for millions of people. Various brand and models of smartphones provide customers several options yet create dilemma when deciding the one to purchase. The research objective is to provide decision support system in order to assist customer in decision making process for purchasing smartphones. This research applied a quantitative approach with Weighted Product Method analysis. Purposive sampling technique was chosen as the method of determining respondents. The data obtained through questionnaire from 45 students of Kalla Institute Technology and Business. Based on the research analysis using Weighted Product method, the most recommended smartphone to buy is Iphone from Apple.

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