EFFORTS TO DEVELOP THE ECONOMY OF BUMDES PRODUCTS ARE VIBRANT IN THE SERIES OF SUMBER RAHAYU VILLAGE THROUGH THE CELEBGRAM ENDORSEMENT SYSTEM AS A SOCIAL MEDIA PROMOTION

Randi Randi; Yulasteriyani Yulasteriyani; Rizki Goffar  Ismail; Yosi Arianti

Authors

Randi Randi Universitas Sriwijaya
Yulasteriyani Yulasteriyani Sriwijaya University
Rizki Goffar Ismail Sriwijaya University
Yosi Arianti Sriwijaya University

Keywords:

Development, Economy, BUMDES, Endorsement, Celebgram

Abstract

Sumber Rahayu Village, Rambang District, Muara Enim Regency. Sumber Rahayu Village in history is a critical forest area and is filled with weeds. In 1981, according to President Soeharto's instructions on transmigration, the land was cultivated and began to be inaugurated by the Governor of South Sumatra in 1982. The main problem that arises in BUMDes Semarak Berseri Sumber Rahayu Village based on an initial survey by researchers is the ineffective marketing of BUMDes products, causing BUMDes to be difficult to develop. So that the focus of this research is how to develop the economy of BUMDes products in the series of Sumber Rahayu Village through the Celebgram Endorsement System as a Social Media Promotion. The results of this study are Efforts to Develop the Economy of BUMDes Products Vibrant in Sumber Rahayu Village Through the Celebgram Endorsement System as Social Media Promotion through Community Participation, Government as a Support System, Marketing Innovation through endorsements, Good planning. The research method used is qualitative research.

Downloads

References

Ankasaniscara, Palagan A,.2014). “Analisis pengaruh celebrity endorsement pada brand image terhadap keputusan pembelian”, (Tesis—Universitas Indonesia, Jakarta, 2014), 8.

Batilmurik, Ridolof W Lao, Hans A. 2016. Pengembangan Model Ekonomi Kreatif Bagi Masyarakat Di Daerah Objek Wisata Bahari Kabupaten Kupang Nusa Tenggara Timur. 2 Jurnal Penelitian Manajemen Terapan (PENATARAN) Vol. 1 No. 1 (2016) hlm. 1-10

Gunawan, M. P. (1997). Perencanaan Pariwisata: Teori dan Praktik, Pariwisata Indonesia Menghadapi Abad XXI. Bandung: Pusat Penelitian Kepariwisataan Lembaga Penelitian ITB.

Lestari , Dian dan Saporso. 2009. “Peranan endorser terhadap brand image dari sudut pandang konsumen”, Jurnal Ilmiah Manajemen Bisnis, Vol. 9, No. 3, (Sepetember, 2009), 162.

Murdani, Sus Widayani , Hadromi. 2019. Pengembangan Ekonomi Masyarakat Melalui Pemberdayaan Usaha Mikro Kecil dan Menengah (Studi di Kelurahan Kandri Kecamatan Gunungpati Kota Semarang) . Abdimas 23 (2) (2019): 152-157 | 1. DOI: http://dx.doi.org/10.15294/abdimas.v23i2.17893

Randi. dkk. 2022. Ekonomi Kreatif Di Desa Tanjung Medang (Studi pada Badan Usaha Milik Desa atau BUMDes). JRAK Jurnal Riset Akuntansi Dan Bisnis Volume 8 No 1 Januari 2022. jrak@plb.ac.id. https://jurnal.plb.ac.id/index.php/JRAK/article/view/737/441

Sari, Y. I., & Widyaningrum, N. (2012). Pembangunan Berbasis Masyarakat dan Sumodiningrat, G. (2001). Respinsi Pemerintah Terhadap Kesenjangan Ekonomi. Jakarta: PT Cipta Visi Mandiri.

Utami , Pratiwi Budi. 2014. “Strategi Komunikasi pemasaran melalui endorsement pada online shop di Indonesia”, (Tesis—Universitas Negeri Sultan Ageng Tirtayasa, 2014) 2.