FINANCIAL TECHNOLOGY AS A STRATEGY FOR MSME DEVELOPMENT TO INCREASE CAPITAL AND CONSUMERS

Yundi Permadi Hakim; Muhammad Alvianto Putra Arizandi Sadarrudin

Authors

Yundi Permadi Hakim Sekolah Tinggi Ilmu Ekonomi Samarinda Kalimantan Timur
Muhammad Alvianto Putra Arizandi Sadarrudin Sekolah Tinggi Ilmu Ekonomi Samarinda Kalimantan Timur

Keywords:

MSMEs, Business Development, Financial Technology, Capital Increase, Consumer

Abstract

MSMEs are vital to Indonesia's economy. Funding, technology adoption, and marketing are just a few of the development challenges that MSMEs face. The purpose of this research is to determine the impact of financial technology on the growth of MSME businesses, either directly or indirectly, by using increased capital and the number of consumers as intervening variables, as well as to comprehend financial technology-based business development strategies. The research was carried out in the city of Garut, with data collected through questionnaires. The sample was chosen using purposeful sampling, which resulted in 76 samples. SPSS software version 22.0 was used to analyze the data, which included path analysis. The findings show that financial technology has a positive and significant impact on MSME business development, both directly and indirectly, by increasing capital and the number of consumers as intervening variables. As a result, financial technology can be one of the strategies for the development of MSME businesses. Because it will be used as a reference by a variety of decision-makers, including the government, MSMEs, and fintech operators, this research has practical implications.

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