AQUINIA, A.; SUTEJO, B.; EDDY PRABOWO, R. BRAND IMAGE MEDIATES BETWEEN K-POP CELEBRITY ENDORSEMENTS IN SOCIAL MEDIA ADS AND THE PURCHASE INTENTION OF GEN Z CONSUMERS . Jurnal Ekonomi, [S. l.], v. 12, n. 3, p. 668–673, 2023. Disponível em: https://ejournal.seaninstitute.or.id/index.php/Ekonomi/article/view/1927. Acesso em: 6 may. 2026.