CAHYATI, I. H.; SETIAWAN, M. B. THE EFFECT OF BRAND ASSOCIATIONS, BRAND LOYALTY AND BRAND AWARENESS ON BRAND EQUITY ON SCARLETT WHITENING PRODUCTS (Case Study On Consumers Of Scarlett Whitening Products In Semarang City). Jurnal Ekonomi, [S. l.], v. 11, n. 03, p. 1916–1922, 2022. Disponível em: https://ejournal.seaninstitute.or.id/index.php/Ekonomi/article/view/299. Acesso em: 21 may. 2026.