NURLAILA, N.; BUTAR-BUTAR, K.; LUBIS, S. I. S. THE INFLUENCE OF WORD OF MOUNT AND SOCIAL MEDIA ON THE PURCHASE DECISION OF TRADISONAL CAKE (BIKA BAKAR). Jurnal Ekonomi, [S. l.], v. 11, n. 03, p. 733–737, 2022. Disponível em: https://ejournal.seaninstitute.or.id/index.php/Ekonomi/article/view/768. Acesso em: 11 may. 2026.