TAUFIK ZULFIKAR; ANDIKA SATRIA PERSADA; DIDIN SAEPUDIN. CUSTOMER RELATIONSHIP MANAGEMENT AND INTEGRATED MARKETING COMMUNICATION INCREASE CUSTOMER LOYALTY IN SAVINGS BANKS IN BANDUNG. Jurnal Ekonomi, [S. l.], v. 11, n. 03, p. 738–744, 2022. Disponível em: https://ejournal.seaninstitute.or.id/index.php/Ekonomi/article/view/778. Acesso em: 13 jun. 2026.