Nurlaila, Nurlaila, Khairunnisa Butar-Butar, and Siti Isma Sari Lubis. 2022. “THE INFLUENCE OF WORD OF MOUNT AND SOCIAL MEDIA ON THE PURCHASE DECISION OF TRADISONAL CAKE (BIKA BAKAR)”. Jurnal Ekonomi 11 (03):733-37. https://ejournal.seaninstitute.or.id/index.php/Ekonomi/article/view/768.