Huwae, V., E. Tehuayo, Etvin R Tamher, and Fikri H M. Rumuar. “LIFESTYLE AND BRAND ASSOCIATION ON IPHONE SMARTPHONE PURCHASE DECISIONS IN AMBON”. Jurnal Ekonomi, vol. 12, no. 3, June 2023, pp. 47-54, https://ejournal.seaninstitute.or.id/index.php/Ekonomi/article/view/2256.