Rahmi, R., N. Nelly, F. Nailufar, Z. Ritonga, and H. Safri. “ANALYSIS OF COMPETITIVE ADVANTAGE IN AN EFFORT TO IMPROVE PRODUCT CREATIVITY AND PRODUCT INNOVATION FOR HONDA MOTORCYCLES”. Jurnal Ekonomi, vol. 11, no. 03, Nov. 2022, pp. 532-43, https://ejournal.seaninstitute.or.id/index.php/Ekonomi/article/view/731.