Yonandia Febriyani, Suadi Sapta Putra, Kumba Digdowiseiso. THE INFLUENCE OF BRAND IMAGE, PRODUCT INNOVATION AND BRAND TRUST ON THE COMPETITIVENESS OF WARDAH COSMETIC PRODUCTS ON STUDENTS OF THE NATIONAL UNIVERSITY OF JAKARTA. Jurnal Ekonomi [Internet]. 2023 Dec. 1 [cited 2024 Dec. 5];12(04):2325-40. Available from: https://ejournal.seaninstitute.or.id/index.php/Ekonomi/article/view/3426