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• ANALYSIS OF COMPETITIVE ADVANTAGE IN AN EFFORT TO IMPROVE PRODUCT CREATIVITY AND PRODUCT INNOVATION FOR HONDA MOTORCYCLES

  Rahmi Rahmi, Nelly Nelly, Fanny Nailufar, Zuriani Ritonga, Hayanuddin Safri

  532-543

  2022-11-16

• Implementation of innovation management strategies for company competitiveness in the e-commerce industry

  Boyke Setiawan Soeratin

  1048-1056

  2024-01-25

• The influence of product innovation, market orientation and social media on the performance of MSMEs in the food sector in South Sumatra Province

  Zainal Abidin, Sulaiman Helmi, Isnawijayani Isnawijayani, Dewi Sartika

  1590-1605

  2024-02-05

• PRODUCT INNOVATION: MAINTAINING COMPETITIVENESS IN A COMPETITIVE MARKET

  Dewi Indriani Jusuf

  1684-1689

  2022-09-30

• Effect of product innovation on purchase decisions mediated by brand image at PT Pegadaian

  Alfan Fajar, Bintoro Bagus Purmono, Nur Afifah, Barkah Barkah, Dody Pratama Marumpe

  481-495

  2024-01-15

• FACTORS THAT INFLUENCE CONSUMER SATISFACTION: THE ROLE OF CREATIVITY AND PRODUCT INNOVATION FOR SMES IN THE CITY OF BANDUNG

  Jeffri Nava Wardana, Radea Respati Paramudhita

  1276-1283

  2023-01-27

• THE EFFECT OF ENTREPRENEURIAL ORIENTATION AND PRODUCT INNOVATION ON MARKETING PERFORMANCE MSME IN VILLAGE PACKAGING REGENCY SIDOARJO

  Mega D. Novita , Soesanto Soesanto

  1563-1567

  2022-09-30

• PRODUCT DIVERSIFICATION: MARKETING MANAGEMENT STRATEGY FOR BUSINESS GROWTH

  Ismail Razak

  2162-2167

  2022-12-30

• THE ROLE OF RELATIONSHIP LEARNING AND MARKETING STRATEGY AS MEDIATORS OF SERVICE INNOVATION ON THE IMPACT OF SALES PERFORMANCE OF CAR DEALERS IN THE SURAKARTA CITY

  Yoga Tegar Firmansyah, Aflit Nuryulia Praswati

  1697-1706

  2023-11-22

• MARKETING INNOVATION OF LONTAR LEAF WEAVING HANDICRAFT PRODUCTS BY MSME "BERKAH LONTAR"

  Cahyono M. Berlian

  1513-1516

  2023-07-29

• THE INFLUENCE OF PRODUCT INNOVATION AND SOCIAL MEDIA MARKETING ON MIRACLEMATES BRAND PURCHASE DECISIONS

  Didi Tarmidi, M. Aqsal Alghifary

  1792-1796

  2022-12-19

• THE EFFECT OF ENTREPRENEURIAL ORIENTATION AND MARKET ORIENTATION ON SME BUSINESS PERFORMANCE THROUGH PRODUCT INNOVATION AS A MEDIATING VARIABLE IN JEPARA'S FURNITURE CRAFTSMEN

  Sri Swasta, Andi Wijayanto, Sari Listyorini

  1527-1533

  2023-07-29

• THE ENVIRONMENTAL MANAGEMENT ACCOUNTING ANALYSIS TO ENCOURAGE PRODUCT INNOVATION IN THE FABRIC INDUSTRY

  Mochamad Fahru Komarudin

  684-689

  2023-10-12

• THE INFLUENCE OF PRODUCT INNOVATION, SOCIAL MEDIA AND BRAND IMAGE ON CUSTOMER PRODUCT PURCHASE DECISIONS ERIGO FASHION

  Fadillah Fikriansyah, Suadi Sapta Putra, Kumba Digdowiseiso

  2272-2282

  2023-12-01

• Frozen Food Business Strategy Analysis “ UD. Fresh Frozen Food ” With 10 Types Of Innovation And Business Model Canvas

  Ismatul Hasanah, Indria Dwi Hapsari, Imam Arifi

  1195-1203

  2024-12-20

• THE INFLUENCE OF BRAND IMAGE, PRODUCT INNOVATION AND BRAND TRUST ON THE COMPETITIVENESS OF WARDAH COSMETIC PRODUCTS ON STUDENTS OF THE NATIONAL UNIVERSITY OF JAKARTA

  Yonandia Febriyani, Suadi Sapta Putra, Kumba Digdowiseiso

  2325-2340

  2023-12-01

• THE EFFECT OF PERCEIVED PRICE, PROMOTION, PRODUCT QUALITY AND SERVICE QUALITY ON CONSUMER PURCHASE INTENTIONS LAZADA MARKETPLACE IN DEPOK

  Eulin Karlina, Instianti Elyana, Fera Nelfianti, Siti Nuryati, Zaenal Arief

  977-983

  2023-07-14

• Strategy to Create Market-Oriented Business Opportunities, Innovation, and Products to Improve Marketing Performance in the Tourism Industry in South Sulawesi

  Hasanuddin Remmang, Arnas Hasanuddin, Ahmad Anzhari Hasanuddin, Askari Hasanuddin, Auditya Amelia

  47-59

  2024-04-05

• DEVELOPMENT OF BUSINESS MATHEMATICS COUNTING INTEGRATION METHODS IN THE BIG DATA ERA IN FOOD BARN MANAGEMENT

  Etika Sabariah Tika, Agung Suprianto, Isron Isron

  1554-1564

  2022-12-08

• POST-PANDEMIC MSME BUSINESS STRATEGY: DIGITAL MARKETING INNOVATION AND TRANSFORMATION

  Grace Citra Dewi , Yulianah Yulianah, Deny Bernardus, Bambang Sugiyono Agus Purwono, Chicilia Nova Yatna

  1655-1660

  2023-03-01

• ANALYSIS OF THE IMPACT OF DIGITAL TRANSFORMATION ON THE MARKETING PERFORMANCE OF F&B SMES IN SURAKARTA, MEDIATED BY BUSINESS MODEL INNOVATION AS A SUPPORT FOR IMPROVING MARKETING PERFORMANCE IN F&B SMES IN SURAKARTA

  Ade Rakhman Muhammad Rokhim, Aflit Nuryulia Praswati

  555-561

  2023-10-07

• THE IMPACT OF PERCEIVED VALUE AND PRODUCT INNOVATION TOWARD LOYALTY’S BRAND ON VIDEO PREMIUM APPLICATION SERVICES

  Didi Tarmidi, Kevin Putra Wijaya

  1572-1576

  2023-02-26

• APPLICATION OF SWOT ANALYSIS AS A MARKETING STRATEGY IN RUMAH INDUSTRI LAJU JAYA MANDIRI

  Ahmad Suhaeli, Citra Savitri, Syifa Pramudita Faddila

  682-692

  2022-08-15

• ANALYSIS OF BUSINESS DEVELOPMENT STRATEGIES IN THE DIGITAL ERA: STUDY OF START-UP COMPANIES

  Kartina Kartina, Abdul Razak Munir, Mursalim Nohong

  322-328

  2023-07-04

• Innovation Strategy Of Village-Owned Enterprises (BUMDes) In Increasing The Potential And Economic Welfare Of The Community In Meraran Village, Seteluk Distric, West Sumbawa Regency

  Lidia wati, Jalaluddin Jalaluddin

  173-182

  2024-10-30